It seems like all you hear about today is Twitter, doesn’t it? It took me a little while to jump on that bandwagon, not only because I didn’t want to use the word “tweet” in everyday conversation, but I wasn’t really clear how to use it. But what other tools are out there that may be just as helpful and fun?
There is actually a website for Web2.0 applications with pages (and I mean pages) of different tools. For example, there is an application on this site that is solely for Free Font Downloads (that’s just a random example).
It’s amazing how much our culture relies on social media, including the business world. It has become such a helpful way to promote events, restaurants, and products. It’s hard to remember even last year where we didn’t immediately hear about the next big thing spreading around.
Yes, Twitter and other Web2.0 tools are fun for social purposes, but these technical phenomenons are becoming an important part of our job. Brittany and I were in Barnes & Noble the other day where we actually stumbled across a book called the Social Media Bible. Nice. We read through it some and there were so many different ways to voice yourself!
If these applications are out there, why wouldn’t we take advantage of them? Part of PR is about promotion isn’t it? There is definitely a fine line when it comes to over-promotion, however. I can strongly say that too many “tweets” results in you getting blocked, at least on my account. Overall, these tools are out there for our use, so let’s keep up with the times and figure out how to use what these social media gurus have created.
