If you’re reading this post, you are among the first to see our brand new site design thanks to our friends at Matchstic. We are thrilled to launch the new face of See.Spark.Go. to the world!
It’s been a long time coming, but if you’re in the service industry, you can understand how hard it is to work on the business vs. in the business. It’s a subject that I’d like to spend some time dissecting.
Why is it important to work “on” the business? According to Michael Gerber, author of The E-Myth, often times the business looks a lot like the personality of the person behind the venture. If you’re a small organization, then all the more-so. In fact, your business venture likely showcases more of your true personality that you do.
As individuals, we learn to adapt to the expectations of those around us and can fake it ’til we make it like the best of them. But as a business owner, your personality strengths and flaws come out in the way your organization operates. For instance, if you’re a quick-start personality like me, then you’re constantly looking for opportunities to get something off the ground, start something new, tell your story to someone new, etc. If you’re like me, you have a lot of books on your bookshelf that are half-read. At See.Spark.Go., if you want the latest idea or trend story, ask me. I’m that girl.
Thankfully, we have a team of people that help out with the “follow through”. As a leader, it’s vital to follow the advice of Marcus Buckingham in Now, Discover Your Strengths: focus on your strengths, staff your weaknesses. Building a strengths-based organization is what we’re all about. We all have unique talents that, when combined, create a well-oiled machine ready to lead our clients in an ever-changing marketplace.
Working on your business is important for all audiences – internal & external – as everyone around you needs to know what is is you stand for, who you are and why that matters. That last one, Craig Johnson would say, is of utmost importance.
Does your business or organization matter enough to spend time working on it and not in it?
Working on the business is crucial! Especially in a tough market. Some people tend to cut marketing budgets first, which creates a downward death spiral for new business (the lifeblood for most businesses). Investing in your brand to generate new life is key right now. New site looks amazing!
Comment by Blake — October 19, 2009 @ 7:07 am