Today’s post is a tribute to the incredible team at Skadaddle Media who created the Aha Moment Campaign for Mutual of Omaha and allowed our team to be a part the campaign’s tremendous success.
Mutual of Omaha launched the Aha Moment Tour in 2009 in honor of their official sponsorship of the aha moment. The tour featured a 34′ Airstream trailer designed as a one-of-a-kind mobile television studio. The mission? Seek out next year’s commercial spots featuring real people sharing real stories. From the participants along the 25-city and 7,800-mile tour, several new 30-second ads will be produced to air next year.
The popular ad campaign turned cross-country tour is part of Mutual of Omaha’s belief that when everyday people have clarity of purpose, the possibilities are endless. That clarity is the definition of an “aha moment”, an instance where real wisdom can transform a life and a community.
Throughout the tour, we collected nearly 1,000 people across the country sharing their stories and moments of inspiration. It was astounding to hear these amazing tales and the thought of narrowing down to 10 finalists was overwhelming. So, we asked YOU, America, to help us out and launched a nationwide survey during the month of October.
At last, here they are: America’s 10 favorite aha moments that will be featured in Mutual of Omaha’s next commercial spots in 2010. Be sure to look out for them!
And to top it off? Check out the great press here.
