Change the World

As stated in a previous entry, PR is ultimately about the story you’re telling. What if I said I know 80 individuals that are going to change the world and they all happen to work for the same organization? Now that’s a story, right?

These particular people happen to work at Booster, a company in Atlanta, GA that offers a fund raising strategy for elementary schools through the promotion of fitness, education, and character. But they are not just any fund raising organization. This extraordinary team asks students to get pledges for each lap they run in the Boosterthon Fun Run, which is held at the end of their 2-week program. This unique strategy not only cuts out product sales, but it promotes fitness, which is quickly declining in the U.S.

While these students are getting the benefit of fitness through running, the big win with the Boosterthon Fun Run is what these students are gaining by way of character. Not only are these experience leaders enthusiastic, they are incredible role models (I can affirm that since I married one). They have taken it upon themselves to be a good influence for these young minds across the nation, and I have no doubt that any parent would be thrilled to know the hearts of these team members and how they are impacting their children.

The key to Booster is their corporate culture of building themselves from the inside out. If they do not have balanced, grounded character themselves, they cannot make nearly the impact they do on a daily basis. From the corporate office to the experience leaders, the focus is leadership development. From there, they will change the world one child and one leader at a time. Get fired up! (As they would say).

Now that is a good story to tell.