Our phone service provider, Grasshopper, became the inspiration for spontaneous creative session this morning with our team.
It all started when we noticed our phone line was down (it’s back up, thankfully). When looking for the customer support number on Grasshopper’s Web site, we came across this publicity stunt they did when announcing their rebrand. From their site: “We FedEx’d 25,000 chocolate covered grasshoppers … to 5,000 of the most influential people in America, including bloggers, politicians, celebrities, entrepreneurs, CEO’s, journalists, reporters, TV anchors and more to promote our new Entrepreneur Movement.”
One of the things I love about the campaign is the parallel of an entrepreneur and a risk-taker, begging the question, “Are YOU brave enough to eat one?” I guess you have to be a risk-taker to find out. (I know you’re all wondering – the answer is no, we didn’t receive any chocolate covered grasshoppers despite the fact we are a client and a pretty influential bunch if you ask us!)
The result? Our creative session led to some VERY BIG, exciting and doable campaign ideas for existing and potential clients.
Yesterday, I was asked this question: “What are you working on BIG?” I love that question and I hope I always have an answer. Do you?
