For the past 3 years, See.Spark.Go has had an incredible internship program that’s attracted some amazing talent (from whom I learn something new every day!). This post belongs to the one and only Mary Catherine Kinney (MCK as we call her, or just plain “Rockstar”). Take it away, MCK!
Mary Catherine the Intern here! It’s a sunny day in the Classic City, but a busy day around the office. We are all a-buzz preparing for Mutual of Omaha’s 2010 Aha Moment Tour in May and busy brainstorming for all of our clients. Brittany just asked me what I’ve learned about PR from See.Spark.Go and I just had to share with you my life as a member of the SSG family!
My experience at See.Spark.Go has given me great insight and experience in the wide and ever-changing field of PR. From pitching client events to crafting press releases, my intern days have been far from the water cooler and copy machine tasks.
As a senior in the Grady College of Journalism at the University of Georgia, I’ve had several years of PR teaching, instruction and knowledge. However, the classroom can never teach what you learn from being in the PR “trenches”. My internship at SSG has given me tangible real-world experience in Public Relations. I recall my first week working for Brittany. We had an event happening in Pismo Beach. There were media alerts to be written, lists to be made and reporters to call.
And I was clueless.
Brittany, however, saw a diamond in the rough. She equipped me with a quick lesson in Cision, Mapquest (Where exactly is Pismo Beach anyway?), and an expertly crafted press release and said those fateful words that led to great growth “Go for it.”
Through my internship, I’ve discovered the basics of writing press releases, developing media lists and building relationships with reporters while gaining clear insight into the real-world of PR that I wouldn’t have learned this anywhere else but at See.Spark.Go. This incredible experience equipped me for any PR job that may come in the future.
I just hope that wherever I land after my internship with See.Spark.Go also celebrates all accomplishments with freshly baked chocolate chip cookies.
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Read more from Mary Catherine on her blog and follow her on Twitter!
