A lot of people don’t understand PR and have the perception that hiring a publicist meanings making the front page of the New York Times.
I often run into people who ask if See.Spark.Go. does Web sites. The answer is no, but we know people who do!
PR ultimately is the story you’re telling. It has a lot more to do with branding than launching a new product or service, hiring a new employee or moving office space. Landing publicity focuses on differentiation. What makes you different than your competitors? And what are you doing that adds immense value to your customers?
I looked up my cousin’s Web site (he owns a barbershop for men in Dallas, Texas) yesterday after reading some press that he had received in Men’s Health magazine (pretty big press, huh?). So, I wanted to find out what all the fuss was about.
Turns out, The Gent’s Place is a whole lot more than your everyday barbershop. In fact, it was rated one of America’s Top Barbershops in the U.S. by the editors at Men’s Health. Perhaps it’s the complimentary beer, whiskey, wine or sodas. Or maybe the 3-course consultation, cut and style. Once there, you may find yourself in for a little more indulgence with their 5-course or 7-course options on their service menu. Additional selections include the hot lather straight razor shave, hand repair, foot repair and massage. Become a member of The Regulars Club or purchase a fancy cigar.
Let’s just say they’ve done a really good job of creating an experience for customers who want more than a run-of-the-mill service. What’s more? They have a story to tell. A story that made them one of “America’s Best Salon and Barbershops” according to Men’s Health.
The story HAS to be there for folks like me in PR to tell the world why they need you in their lives. I can tell you one thing, family or not, I’m going to The Gent’s Place next time I’m in Dallas.
