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Meet the Interns: Spring 2014

March 19, 2014

posted by: Lauren Carnes | Comments 2 »

Every semester we have the chance to welcome new interns into our office. These students always amaze us with their talents, enthusiasm, desire to learn and just overall rockstar qualities. This semester has been no different in that our interns are all of the highest quality out there. As we’ve gotten to know them over the semester, we’ve learned so many great things about them. Each is unique, but they all have 2 fun facts in common: they’ve spent time in England… and they love See.Spark.Go! Without further ado, we’d love to introduce you to our spring 2014 interns!

Meet: Sophie Frankham-Smith

Sophie is a junior Public Relations and Marketing double-major from Alpharetta, GA who has a love for all things communications and a heart for non-profits. An aspiring foodie, Sophie loves exploring all of the great restaurants Athens has to offer (and consumes her fair share of treats in the office). All she needs is a good book and a cup of coffee to make her day. If Sophie could do anything she would travel the world. In fact, visiting every continent is on her bucket list! Sophie is a member of the 2015 Leonard Leadership Scholars Program within the Institute for Leadership Advancement.

Fun Fact: Sophie has a twin brother, Thomas, and was born in London, England!

Meet: Julia Michael

Julia is a Public Relations major and a religion minor who is so excited to graduate this May. Born and raised in Pittsburgh, this northern girl has loved becoming a southern belle over the past four years in Athens! Julia studied abroad in Oxford, England this past summer and discovered a love for getting lost in world famous libraries and enjoying a good cup of tea. She previously interned with the University of Georgia’s Vet School and is currently on PRSSA’s Chick-fil-A Creative Consultants team. Julia has a heart for other cultures and hopes to pursue a job within an organization that impacts the community and betters the lives of others!

Fun Fact: She climbed the Sydney Harbor Bridge in Australia to live out her Mary-Kate and Ashley movie dreams. That was a fourteenth birthday to remember!

Meet: McCauley Williams 

 McCauley is a senior magazine journalism major and fashion merchandising minor who will be graduating in May. Although she hails from Atlanta, GA, she now calls Athens home—much to the chagrin of her parents—and lives for Saturdays between the hedges. Some of her favorite things include traveling (she studied abroad in Greece and interned in London, England), baking, spending time with friends, exploring outdoors and binge-watching House of Cards on Netflix. McCauley also has held several leadership roles within her sorority and the UGA women’s a Capella group: Noteworthy.

Fun fact: McCauley would love to just pack up her bag, head to the airport and decide where to go when she gets there!

Be on the lookout for these three ladies, as we know they are going to continue to do amazing things after their time at See.Spark.Go. We’re already looking forward to seeing what their next steps are – and to meeting our summer 2014 interns!

Something we discuss in the office a good bit is how we have the chance to build, craft and maintain positive reputations for our clients in the traditional media and digital realms. However, you may wonder: “What’s in a reputation?”


Based on this survey and infographic, we see that 88% of people say that “what other people say” is very/somewhat influential on consumer opinion. However, only 56% say that about “advertising” and only 49% about “social networks.” Wait… only 49% of people believe that social networks influence their opinion as consumers?

That got us thinking… upon initial thought: how do consumers perceive social media when it comes to brand use? Most likely they see it as “promotion promotion promotion blah blah here’s why we are awesome promotion.”

However, we believe that social media is used as a tool to build, craft and maintain a reputation by utilizing all of the other influential factors listed in the survey to share about a brand.

It’s kind of like this great quote by Jim Joseph, North American President for Cohn & Wolfe, via Entrepreneur Magazine: “Personal branding isn’t just about getting noticed, published, and ‘known.’ This isn’t about being Kim Kardashian at all. It’s about being yourself and managing how people perceive you.” We think the same goes for brands.

Brands, be yourself, manage how people perceive you and use social media to your advantage as an avenue to influence consumers using what influences them.

A couple practical ways to do that:

  • “Earn” your media by asking people to share about what they love about your particular product or brand, then share it with others.
  • Post valuable news articles that act as 3rd party endorsements.
  • Invite people to review your company on Google+ or Facebook.
  • Share links to informative and engaging information on your blog (that’s housed on your website!).
  • Engage. It’s called social media for a reason.

Those are just a few ways to begin using social media as a way to manage your brand reputation. The opportunities are endless, but just remember, your reputation is up to you! If people are talking about your brand online, you want to be a part of the conversation!

What brand sticks out to you most as one with an awesome reputation? We’d love to hear and know why you think so!


Apply for the Summer 2014 See.Spark.Go Internship!

February 6, 2014

posted by: Lauren Carnes | Comments 0 »

It’s that time of the semester again – we’re officially accepting applications for the summer 2014 internship. We’re on the lookout for talented, go-getter, enthusiastic interns. Do you know someone who fits the bill? Invite them to apply to join the See.Spark.Go team!

Here’s how to apply:

In public relations, we do a lot of interacting with clients, team members and reporters via e-mail. Additionally, we love to build relationships and learn more about the people we interact with on a daily basis.

Therefore, we’d love for you to send over your resume, as well as an e-mail pitch about why you would be a great fit for our team this summer. Think of it like this: We are the reporters, and you are the publicist. You have the chance to pitch yourself to us and share why you’d be a great SSG intern! Feel free to get as creative as you like.

Applications are due by 5 p.m. on Thursday, Feb. 20 to We can’t wait to meet all of the awesome applicants!


3 Tips for Making Powerful Connections

October 14, 2013

posted by: Lauren Carnes | Comments 0 »

Relationships are extremely important to our well-being and careers. Without them we wouldn’t receive the support, inspiration and motivation to do what we do. From our personal lives to the camaraderie with our colleagues, connections will strengthen our skill sets in a variety of ways. We have the opportunity to engage in “quality” connections, not “quantity” connections.

This Inc. Magazine article by Marla Tabaka highlights seven suggestions for making connections to reach your full potential and challenge your status quo. Here are three ways to network for the long run and maintain mutually beneficial relationships with our peers.

1. Take interest in one another’s personal lives.

When you are curious about others’ passions, it’s easier to relate to coworkers and establish a deeper foundation to grow in the relationship. Becoming aware of what drives them can also help in work projects, knowing someone would be interested in a role that fit their interests and strengths best.

2. Build relationships with all kinds of people.

It’s important to take the time to be open with people who are both different from us and like us. Doing so will strengthen our character, open our eyes to learning new ways to handle difficult situations and stimulate us to improve our approach at work. You may even be able to find the answer to the missing part of your project or gain perspective on how to reach a bigger audience.

3.   Get out there and discover the world.

If we want to seek new solutions and create change in this world by influencing attitudes in human behaviors, then we need to get out there, meet lots of people and ask lots of questions. For PR and communications professionals, it may look like attending PR events, panels and symposiums, collaborating on projects that we’re passionate about with others and imparting best practices through coaching, mentoring, reading and constantly learning. Experience may be the best teacher, but don’t underestimate learning from the experiences of others.

These are just 3 ways to stretch our thinking and create powerful connections so we can build upon our strengths and see the world through a different lens. From there, not only will you improve as a professional, you’ll personally benefit from mutually-beneficial relationships.

We’d love to hear and learn from you! What are your tips and strategies for fostering relationships in your field?


1 7 Tips for Making Powerful Connections by Marla Tabaka, Inc. Magazine, Sept. 30, 2013

Airstream Adventures

October 7, 2013

posted by: Lauren Carnes | Comments 0 »

A sense of adventure has been ignited here at See.Spark.Go, as we kick-off working alongside our new client, Airstream, Inc. In honor of the fun, we polled our team members to ask where they would travel if they had their very own Airstream trailer. Here they are!

Allie: My dad and I have always talked about going on a road trip from Seattle to Glacier National Park in British Columbia. Combining the urban buzz of Seattle with the rugged beauty of nature would make for the perfect father-daughter trip. First on my list: trolling through Pike’s Place market while sipping on a Pike’s Place roast from the original Starbucks location. First on my dad’s list: going kayaking through the glacier lakes. Although we differ in preferred leisure time activities, we both agree there is no better way vacation than a road trip.

Brandon: With the leaves changing and the cool, crisp air announcing the beginning of fall, there is not a better way to spend your time than traveling in an Airstream trailer along the Blue Ridge Mountains. I love waking up and watching the sun rise above the mountains and then winding along the Blue Ridge Parkway that lines the mountains. When the sun sets, I love to stop at the Shenandoah National Park to enjoy the scenery and camp for the night. Friends and family in the mountains makes any fall day a time to remember. 

Andy: If I could travel anywhere in an Airstream I would love to take one to Lake Tahoe. I’d love getting up early with a warm cup of coffee, sitting out side the Airstream over looking the lake before my early morning Kayak.

Ansley: Some of my best childhood memories are from camping out on Shell Island, a small island off the coast of Panama City Beach, FL. Dolphin pods love this area and usually swim right up to you! My perfect day would be swimming with these lovable creatures by day, and having a big camp fire near my Airstream by night!

Anna Lynn Carroll: If I could travel anywhere on an Airstream, I would love to journey to Monterey Bay, California! I have always dreamed of visiting the West Coast to take in the beautiful sights and the great marine life in Monterey. Monterey Bay is home to harbor seals, otters, and even the occasional Orca Whale, which would be a dream come true for this animal lover. To top this trip off, I would explore Cannery Row, the Monterey Bay Aquarium and even drive the scenic coastline to check out Big Sur. Sounds like the perfect Airstream vacation to me!

Bethany: As of late, I’ve been dreaming of visiting the northeast coast, so when I was asked where I’d travel in an Airstream, I knew immediately I’d explore the historic charm that floods the 40-mile strip through Cape Cod, Massachusetts. The Old King’s Highway, Route 6A, takes you past a variety of quaint East Coast towns, not to mention an endless amount of unique restaurants, antique shops and beautiful scenery. Jonathan Kandel describes it best by concluding: “Steering along tree-shaded Route 6A on a mild summer day, with blue inlets of Cape Cod Bay on one side and white picket-fenced houses on the other, I’m tempted to conclude this may be the most appealing stretch of America I know.” – Let’s just say, I’m “sold!”

Ashley: I would take the Airstream Classic Limited out west to the Grand Canyon.  It’s on my bucket list to see, and what better way to experience all that natural beauty than with a campout right in the middle of it — plus the road trip out there with friends and family would be half the fun!

Lauren: Anything involving travel, I love, but the fact that I could travel in my “home” and stop where I please sounds like a dream come true! I’ve always wanted to travel up the west coast and visit the various beaches, amazing redwoods, and make a stop by Disneyland. There are so many fabulous towns in California, that it would be such an adventure to see the variety of landscapes and beauty!

Brittany: My Airstream adventure begins in Seaside, Fla., where the silver-clad food trucks line the streets. Smoothies, hot dogs, grilled cheese and more — beach food + community doesn’t get better than this! I would love to own one of these bad boys and live in the coolest vacation town in the whole world.

Hannah: If I could go anywhere in an Airstream, I take a trip to the great Oregon coast. I’ve never been and it’s perhaps my fiancé’s favorite destination stateside. Who could resist the serenity, adventure and beauty that await?



Applications Open for Spring 2014 Internships!

October 1, 2013

posted by: Lauren Carnes | Comments 0 »

It’s that time of the semester again – we’re officially accepting applications for the spring 2014 internship. We’re on the lookout for talented, go-getter, enthusiastic interns. Do you know someone who fits the bill? Invite them to apply to join the See.Spark.Go team!

Here’s how to apply:

In public relations, we do a lot of interacting with clients, team members and reporters via e-mail. Additionally, we love to build relationships and learn more about the people we interact with on a daily basis.

Therefore, we’d love for you to send over your resume, as well as an e-mail pitch about your “story” or about yourself. Think of it like this: We are the reporters, and you are the publicist. You’ve have the chance to pitch yourself to us and share why we should run your story in our paper (and why you’d be a great intern!). Feel free to get as creative as you like!

Applications are due by 5 p.m. on October 18 to We can’t wait to meet all of the awesome applicants!

There’s an App for That – ViralTag on Hootsuite

September 12, 2013

posted by: Lauren Carnes | Comments 0 »

We’re all about streamlining here at See.Spark.Go, especially when it means we can serve our clients better and more efficiently! This week, we’re particularly excited about Hootsuite’s most recent addition.

With over 13,000 votes submitted by users, Hootsuite introduced a new app to its growing arsenal of an App Directory. This new app (alongside a Gmail app) has been the most requested new function for Hootsuite.

Now, Hootsuite has created “ViralTag” for Pinterest. Through ViralTag, community managers and social media enthusiasts alike can monitor and schedule pins, and analyze Pinterest content all via the Hootsuite dashboard. You can also view key metrics including Clicks, Likes and Repins, search for pins and more.

You’ve got a great one-stop shop for things like Facebook, Twitter and Pinterest… and we’re just looking forward to the day when Instagram joins the ranks on Hootsuite. Our hope is that there will be an app or digital platform for posting photos on Instagram that isn’t strictly mobile! We can’t wait to see what the digital world comes up with next!

Click here to install ViralTag – and you’ll even get a free 2 day trial to kick-off.

If you could have “an app for that” for one particular thing, what would it be?

Meet the Fall 2013 Interns

September 3, 2013

posted by: Lauren Carnes | Comments 0 »

Summer is quickly coming to a close and the streets of Athens are filling with red and black. There are three things we love most about fall in the Classic City. They are as follows (in no particular order): Georgia football, pumpkin spice lattes & new interns for the semester.

They kicked off their internship at the start of the semester and are already blowing us away with their hard work, dedication and great contributions to the team.

We’re thrilled to introduce you to this fall’s See.Spark.Go intern team: Caroline Meadors, Claire Henderson and Joy Glaze! Join us in welcoming them to the team and get to know a little bit about them here:

Caroline Meadors

Caroline is a Magazine Journalism major with a French minor who has a knack and love for Public Relations. Like every great Athens resident, she loves The Last Resort and a good cup of coffee from Jittery Joe’s. Caroline studied abroad in Montpellier, France and is looking forward to returning one day. She previously interned with Edelman in Dallas, TX and will graduate in December. We’re honored that she has chosen to spend her final semester in Athens with us at SSG.

Fun Fact about Caroline: Her claims to fame are delicious homemade cream cheese squares and brownies. We’re looking forward to experiencing those this fall… hint, hint, Caroline!

Claire Henderson

Claire, a senior Public Relations and International Affairs double-major, is just as excited as we are for the fall. Her favorite place (tied with Granada, Nicaragua) is a Saturday in Athens between the hedges. She has a huge heart for non-profits and is excited to dive into working for clients who truly impact the community. As a team, we’re thankful for her love of grammar, as we know AP Style skills will come in handy during her time here.

Fun Fact about Claire: She’s our resident soon-to-be thrill seeker. She’s currently taking applications for a sky-diving partner if anyone is interested!

Joy Glaze

Joy is a senior Public Relations and Spanish double-major. She brings a love of all things Coke (as she interned at Coca-Cola this past summer) and the scent of freshly baked chocolate chip cookies. We’re waiting for the perfect moment to surprise her with a batch from our upstairs kitchen. Joy studied abroad for a semester in Valencia, Spain and adopted the coffee culture so much that she bought herself an espresso machine when she returned. And, just as her name says, she is a Joy to have in the office!

Fun Fact about Joy: Her tennis skills will give you a run for your money. When she was in 5th grade, she played tennis with Venus Williams at Disney World.

These three ladies are some of the best and brightest we’ve seen, and we can’t wait to be a part of their college experience this fall. Follow along on Twitter, Facebook and Instagram to see what they are up to with our team this season!

Social Integration in Superbowl Ads

February 6, 2013

posted by: Lauren Carnes | Comments 0 »

In today’s digital market, connecting the dots between all channels of communication is crucial for campaign success. On Sunday night, families, friends and football lovers gathered around TVs to watch the nation’s most anticipated football game… and likewise, series of commercials.

With reports of about half of the commercials to include a hashtag, Superbowl advertising is no longer reserved for 30-second spots, but creates opportunities that follow well beyond the end of the fourth quarter.

Each year, companies vie for claim to fame as one of the favorite commercials of the big game. This year, our team joined in on the fun by examining the social media and digital integration into Superbowl ads. We’ve compiled our top 3 favorite digital/ad campaigns (or moments) of Superbowl XLVII.

And here they are, in no particular order:

1. Oreo: In a very quiet, albeit, destructive argument, this year’s Superbowl commercial shows the fierce debate between the cookie fans and the creme fans. After a call-to-action to share on Instagram which side viewers land on, Instagrammers have the chance to have their photo “cookied” or “cremed” – Oreo sculptures made out of the favorite part of the Oreo.

via @Oreo Twitter

Take this submission for example. One user shared his motorcycle Instagram with “#cremethis” and received this impressive Oreo creme sculpture.

via @Oreo Instagram

Not only do we love the high level of engagement of this campaign, but we are excited to see Oreo getting creative with what once was just the classic cookie vs. creme debate.

Also, Oreo definitely stole the show during the power outage with this quick response just minutes after the lights went out. It got people talking – so much to where it had received over 15,000 retweets and over 5,000 favorites within 24-hours after the big game. We’d say that’s a touchdown!

2. Doritos: Doritos also played a big game in the Superbowl commercial space through its popular “Crash the Superbowl” campaign. Similar to last year, the brand encouraged Doritos lovers to submit commercials to be featured in a 30-second spot during this year’s championship.

As user-generated content filtered in, fans had the chance to vote on social media for their favorites – resulting in two winning ads, which you can find here.

via Doritos “Crash the Superbowl” Facebook app

According to this article, submissions this year actually doubled, reaching an all-time high of 6,100.

In addition, Doritos created its entire advertising campaign in 2011 based on the best Crash the Superbowl submissions. Not only was the participatory marketing key for their advertising success, but Doritos had the chance to truly connect with its audience by encouraging them to be the content providers, creators and brand ambassadors.

Now, consumers can begin brainstorming what their next submission will be to Crash the Superbowl. In the meantime however, they can view the “Behind the Scenes” on Facebook to find out more about the creation of the winning commercials.

3. Audi: Finally, Audi showcased how #BraveryWins with its Superbowl commercial this year. With a brave investment of $4 million in its advertising spot, many viewers are now saying that Audi’s commercial was a favorite of the night. And it’s not much of a surprise, as viewers were the ones who got to choose the ending to the commercial. Leading up to the release, Audi invited fans on social media to vote for how the night would end for the brave soul featured in the commercial.

However, After the winning ending was chosen, Audi released it’s commercial about a week before the big game, inviting viewers to share their feats of bravery using the hashtag on Twitter before and after the Superbowl.

Featured here, Loren Angelo, GM of Marketing for Audi, showed that the lead-up time before the game can be just as important as the game itself for advertisers. Now that the big game is over and consumers are heading to showrooms across the nation to test drive an Audi, there’s something else that Audi can count on – continued social media buzz.

To follow along, find the conversation on TagBoard, where Audi is hosting the full #BraveryWins discussion.

With a brave move like investing $4 million in an ad for Superbowl Sunday, an equally crucial step is investing in the campaign continuation following the night via social media.

Overall, each of the socially integrated commercials and campaigns recognized the need for more than just a great 30-second ad. If the campaigns were to be successful, the companies knew they needed to invest in follow-up via social media and digital channels.

It’s not just about advertising dollars spent anymore. Instead, companies must be on their A-game – prepared in the digital realm for sparks before ads and life after them.

Which commercial was your favorite? Did any digitally driven campaigns or commercials stick out in your mind? We’d love to hear your thoughts!

Meet the Fall 2012 Interns

August 15, 2012

posted by: Lauren Carnes | Comments 0 »

With college students returning to Athens and the countdown to football season in full swing, the energy in Athens is high, and our office is right on par! This fall we are welcoming two new interns into our office – Kelsey Schmidt and Chelsea Carter. These ladies both hail from Grady College and have a deep love for the PR world. Their positive energy and fresh perspectives are sure to contribute a lot to the See.Spark.Go team this semester!

Kelsey, a junior public relations and international affairs major from Jonesboro, Ga., hopes to land a career as a public relations specialist for an international aid organization after graduation. Her spunky attitude and desire to serve others helps her tackle every job she encounters.

Fun Facts:

  • She recently studied abroad in Cape Town, South Africa, with Global L.E.A.D where she jumped off the world’s tallest bungee jump and rode an ostrich.
  • Chocolate is the way to this girl’s heart.
  • She hopes to visit every continent before age 50.
  • Forget coffee! Give Kelsey a Diet Coke, and she can conquer just about anything.

Chelsea is fifth year public relations major and fashion merchandising minor from Dublin, Ga., and will graduate this December. She’s interested in a career that will allow her to be involved in event planning, social media, and PR research.

Fun Facts:

  • Her favorite Athens restaurants are Taqueria del Sol and Copper Creek.
  • If you want to learn to do a back flip, Chelsea is your girl. She was a competitive gymnast growing up and taught gymnastics at Bishop Park in Athens.
  • Her dream vacation destination is Greece (she even took a college Greek language course).
  • Instead of making New Year’s resolutions, she makes bucket lists for the upcoming year.

We are so excited to kick off the new semester with these upbeat interns and can’t wait to see what the next four months have in store for them!

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