October 14, 2013
posted by: Lauren Carnes | Comments 0 »
Relationships are extremely important to our well-being and careers. Without them we wouldn’t receive the support, inspiration and motivation to do what we do. From our personal lives to the camaraderie with our colleagues, connections will strengthen our skill sets in a variety of ways. We have the opportunity to engage in “quality” connections, not “quantity” connections.
This Inc. Magazine article by Marla Tabaka highlights seven suggestions for making connections to reach your full potential and challenge your status quo. Here are three ways to network for the long run and maintain mutually beneficial relationships with our peers.
1. Take interest in one another’s personal lives.
When you are curious about others’ passions, it’s easier to relate to coworkers and establish a deeper foundation to grow in the relationship. Becoming aware of what drives them can also help in work projects, knowing someone would be interested in a role that fit their interests and strengths best.
2. Build relationships with all kinds of people.
It’s important to take the time to be open with people who are both different from us and like us. Doing so will strengthen our character, open our eyes to learning new ways to handle difficult situations and stimulate us to improve our approach at work. You may even be able to find the answer to the missing part of your project or gain perspective on how to reach a bigger audience.
3. Get out there and discover the world.
If we want to seek new solutions and create change in this world by influencing attitudes in human behaviors, then we need to get out there, meet lots of people and ask lots of questions. For PR and communications professionals, it may look like attending PR events, panels and symposiums, collaborating on projects that we’re passionate about with others and imparting best practices through coaching, mentoring, reading and constantly learning. Experience may be the best teacher, but don’t underestimate learning from the experiences of others.
These are just 3 ways to stretch our thinking and create powerful connections so we can build upon our strengths and see the world through a different lens. From there, not only will you improve as a professional, you’ll personally benefit from mutually-beneficial relationships.
We’d love to hear and learn from you! What are your tips and strategies for fostering relationships in your field?
1 7 Tips for Making Powerful Connections by Marla Tabaka, Inc. Magazine, Sept. 30, 2013
October 7, 2013
posted by: Lauren Carnes | Comments 0 »
A sense of adventure has been ignited here at See.Spark.Go, as we kick-off working alongside our new client, Airstream, Inc. In honor of the fun, we polled our team members to ask where they would travel if they had their very own Airstream trailer. Here they are!
Allie: My dad and I have always talked about going on a road trip from Seattle to Glacier National Park in British Columbia. Combining the urban buzz of Seattle with the rugged beauty of nature would make for the perfect father-daughter trip. First on my list: trolling through Pike’s Place market while sipping on a Pike’s Place roast from the original Starbucks location. First on my dad’s list: going kayaking through the glacier lakes. Although we differ in preferred leisure time activities, we both agree there is no better way vacation than a road trip.
Brandon: With the leaves changing and the cool, crisp air announcing the beginning of fall, there is not a better way to spend your time than traveling in an Airstream trailer along the Blue Ridge Mountains. I love waking up and watching the sun rise above the mountains and then winding along the Blue Ridge Parkway that lines the mountains. When the sun sets, I love to stop at the Shenandoah National Park to enjoy the scenery and camp for the night. Friends and family in the mountains makes any fall day a time to remember.
Andy: If I could travel anywhere in an Airstream I would love to take one to Lake Tahoe. I’d love getting up early with a warm cup of coffee, sitting out side the Airstream over looking the lake before my early morning Kayak.
Ansley: Some of my best childhood memories are from camping out on Shell Island, a small island off the coast of Panama City Beach, FL. Dolphin pods love this area and usually swim right up to you! My perfect day would be swimming with these lovable creatures by day, and having a big camp fire near my Airstream by night!
Anna Lynn Carroll: If I could travel anywhere on an Airstream, I would love to journey to Monterey Bay, California! I have always dreamed of visiting the West Coast to take in the beautiful sights and the great marine life in Monterey. Monterey Bay is home to harbor seals, otters, and even the occasional Orca Whale, which would be a dream come true for this animal lover. To top this trip off, I would explore Cannery Row, the Monterey Bay Aquarium and even drive the scenic coastline to check out Big Sur. Sounds like the perfect Airstream vacation to me!
Bethany: As of late, I’ve been dreaming of visiting the northeast coast, so when I was asked where I’d travel in an Airstream, I knew immediately I’d explore the historic charm that floods the 40-mile strip through Cape Cod, Massachusetts. The Old King’s Highway, Route 6A, takes you past a variety of quaint East Coast towns, not to mention an endless amount of unique restaurants, antique shops and beautiful scenery. Jonathan Kandel describes it best by concluding: “Steering along tree-shaded Route 6A on a mild summer day, with blue inlets of Cape Cod Bay on one side and white picket-fenced houses on the other, I’m tempted to conclude this may be the most appealing stretch of America I know.” – Let’s just say, I’m “sold!”
Ashley: I would take the Airstream Classic Limited out west to the Grand Canyon. It’s on my bucket list to see, and what better way to experience all that natural beauty than with a campout right in the middle of it — plus the road trip out there with friends and family would be half the fun!
Lauren: Anything involving travel, I love, but the fact that I could travel in my “home” and stop where I please sounds like a dream come true! I’ve always wanted to travel up the west coast and visit the various beaches, amazing redwoods, and make a stop by Disneyland. There are so many fabulous towns in California, that it would be such an adventure to see the variety of landscapes and beauty!
Brittany: My Airstream adventure begins in Seaside, Fla., where the silver-clad food trucks line the streets. Smoothies, hot dogs, grilled cheese and more — beach food + community doesn’t get better than this! I would love to own one of these bad boys and live in the coolest vacation town in the whole world.
Hannah: If I could go anywhere in an Airstream, I take a trip to the great Oregon coast. I’ve never been and it’s perhaps my fiancé’s favorite destination stateside. Who could resist the serenity, adventure and beauty that await?
October 1, 2013
posted by: Lauren Carnes | Comments 0 »
It’s that time of the semester again – we’re officially accepting applications for the spring 2014 internship. We’re on the lookout for talented, go-getter, enthusiastic interns. Do you know someone who fits the bill? Invite them to apply to join the See.Spark.Go team!
Here’s how to apply:
In public relations, we do a lot of interacting with clients, team members and reporters via e-mail. Additionally, we love to build relationships and learn more about the people we interact with on a daily basis.
Therefore, we’d love for you to send over your resume, as well as an e-mail pitch about your “story” or about yourself. Think of it like this: We are the reporters, and you are the publicist. You’ve have the chance to pitch yourself to us and share why we should run your story in our paper (and why you’d be a great intern!). Feel free to get as creative as you like!
Applications are due by 5 p.m. on October 18 to firstname.lastname@example.org. We can’t wait to meet all of the awesome applicants!
We’re all about streamlining here at See.Spark.Go, especially when it means we can serve our clients better and more efficiently! This week, we’re particularly excited about Hootsuite’s most recent addition.
With over 13,000 votes submitted by users, Hootsuite introduced a new app to its growing arsenal of an App Directory. This new app (alongside a Gmail app) has been the most requested new function for Hootsuite.
Now, Hootsuite has created “ViralTag” for Pinterest. Through ViralTag, community managers and social media enthusiasts alike can monitor and schedule pins, and analyze Pinterest content all via the Hootsuite dashboard. You can also view key metrics including Clicks, Likes and Repins, search for pins and more.
You’ve got a great one-stop shop for things like Facebook, Twitter and Pinterest… and we’re just looking forward to the day when Instagram joins the ranks on Hootsuite. Our hope is that there will be an app or digital platform for posting photos on Instagram that isn’t strictly mobile! We can’t wait to see what the digital world comes up with next!
Click here to install ViralTag – and you’ll even get a free 2 day trial to kick-off.
If you could have “an app for that” for one particular thing, what would it be?
September 3, 2013
posted by: Lauren Carnes | Comments 0 »
Summer is quickly coming to a close and the streets of Athens are filling with red and black. There are three things we love most about fall in the Classic City. They are as follows (in no particular order): Georgia football, pumpkin spice lattes & new interns for the semester.
They kicked off their internship at the start of the semester and are already blowing us away with their hard work, dedication and great contributions to the team.
We’re thrilled to introduce you to this fall’s See.Spark.Go intern team: Caroline Meadors, Claire Henderson and Joy Glaze! Join us in welcoming them to the team and get to know a little bit about them here:
Caroline is a Magazine Journalism major with a French minor who has a knack and love for Public Relations. Like every great Athens resident, she loves The Last Resort and a good cup of coffee from Jittery Joe’s. Caroline studied abroad in Montpellier, France and is looking forward to returning one day. She previously interned with Edelman in Dallas, TX and will graduate in December. We’re honored that she has chosen to spend her final semester in Athens with us at SSG.
Fun Fact about Caroline: Her claims to fame are delicious homemade cream cheese squares and brownies. We’re looking forward to experiencing those this fall… hint, hint, Caroline!
Claire, a senior Public Relations and International Affairs double-major, is just as excited as we are for the fall. Her favorite place (tied with Granada, Nicaragua) is a Saturday in Athens between the hedges. She has a huge heart for non-profits and is excited to dive into working for clients who truly impact the community. As a team, we’re thankful for her love of grammar, as we know AP Style skills will come in handy during her time here.
Fun Fact about Claire: She’s our resident soon-to-be thrill seeker. She’s currently taking applications for a sky-diving partner if anyone is interested!
Joy is a senior Public Relations and Spanish double-major. She brings a love of all things Coke (as she interned at Coca-Cola this past summer) and the scent of freshly baked chocolate chip cookies. We’re waiting for the perfect moment to surprise her with a batch from our upstairs kitchen. Joy studied abroad for a semester in Valencia, Spain and adopted the coffee culture so much that she bought herself an espresso machine when she returned. And, just as her name says, she is a Joy to have in the office!
Fun Fact about Joy: Her tennis skills will give you a run for your money. When she was in 5th grade, she played tennis with Venus Williams at Disney World.
These three ladies are some of the best and brightest we’ve seen, and we can’t wait to be a part of their college experience this fall. Follow along on Twitter, Facebook and Instagram to see what they are up to with our team this season!
February 6, 2013
posted by: Lauren Carnes | Comments 0 »
In today’s digital market, connecting the dots between all channels of communication is crucial for campaign success. On Sunday night, families, friends and football lovers gathered around TVs to watch the nation’s most anticipated football game… and likewise, series of commercials.
With reports of about half of the commercials to include a hashtag, Superbowl advertising is no longer reserved for 30-second spots, but creates opportunities that follow well beyond the end of the fourth quarter.
Each year, companies vie for claim to fame as one of the favorite commercials of the big game. This year, our team joined in on the fun by examining the social media and digital integration into Superbowl ads. We’ve compiled our top 3 favorite digital/ad campaigns (or moments) of Superbowl XLVII.
And here they are, in no particular order:
1. Oreo: In a very quiet, albeit, destructive argument, this year’s Superbowl commercial shows the fierce debate between the cookie fans and the creme fans. After a call-to-action to share on Instagram which side viewers land on, Instagrammers have the chance to have their photo “cookied” or “cremed” – Oreo sculptures made out of the favorite part of the Oreo.
via @Oreo Twitter
Take this submission for example. One user shared his motorcycle Instagram with “#cremethis” and received this impressive Oreo creme sculpture.
via @Oreo Instagram
Not only do we love the high level of engagement of this campaign, but we are excited to see Oreo getting creative with what once was just the classic cookie vs. creme debate.
Also, Oreo definitely stole the show during the power outage with this quick response just minutes after the lights went out. It got people talking – so much to where it had received over 15,000 retweets and over 5,000 favorites within 24-hours after the big game. We’d say that’s a touchdown!
2. Doritos: Doritos also played a big game in the Superbowl commercial space through its popular “Crash the Superbowl” campaign. Similar to last year, the brand encouraged Doritos lovers to submit commercials to be featured in a 30-second spot during this year’s championship.
As user-generated content filtered in, fans had the chance to vote on social media for their favorites – resulting in two winning ads, which you can find here.
via Doritos “Crash the Superbowl” Facebook app
According to this article, submissions this year actually doubled, reaching an all-time high of 6,100.
In addition, Doritos created its entire advertising campaign in 2011 based on the best Crash the Superbowl submissions. Not only was the participatory marketing key for their advertising success, but Doritos had the chance to truly connect with its audience by encouraging them to be the content providers, creators and brand ambassadors.
Now, consumers can begin brainstorming what their next submission will be to Crash the Superbowl. In the meantime however, they can view the “Behind the Scenes” on Facebook to find out more about the creation of the winning commercials.
3. Audi: Finally, Audi showcased how #BraveryWins with its Superbowl commercial this year. With a brave investment of $4 million in its advertising spot, many viewers are now saying that Audi’s commercial was a favorite of the night. And it’s not much of a surprise, as viewers were the ones who got to choose the ending to the commercial. Leading up to the release, Audi invited fans on social media to vote for how the night would end for the brave soul featured in the commercial.
However, After the winning ending was chosen, Audi released it’s commercial about a week before the big game, inviting viewers to share their feats of bravery using the hashtag on Twitter before and after the Superbowl.
Featured here, Loren Angelo, GM of Marketing for Audi, showed that the lead-up time before the game can be just as important as the game itself for advertisers. Now that the big game is over and consumers are heading to showrooms across the nation to test drive an Audi, there’s something else that Audi can count on – continued social media buzz.
To follow along, find the conversation on TagBoard, where Audi is hosting the full #BraveryWins discussion.
With a brave move like investing $4 million in an ad for Superbowl Sunday, an equally crucial step is investing in the campaign continuation following the night via social media.
Overall, each of the socially integrated commercials and campaigns recognized the need for more than just a great 30-second ad. If the campaigns were to be successful, the companies knew they needed to invest in follow-up via social media and digital channels.
It’s not just about advertising dollars spent anymore. Instead, companies must be on their A-game – prepared in the digital realm for sparks before ads and life after them.
Which commercial was your favorite? Did any digitally driven campaigns or commercials stick out in your mind? We’d love to hear your thoughts!
August 15, 2012
posted by: Lauren Carnes | Comments 0 »
With college students returning to Athens and the countdown to football season in full swing, the energy in Athens is high, and our office is right on par! This fall we are welcoming two new interns into our office – Kelsey Schmidt and Chelsea Carter. These ladies both hail from Grady College and have a deep love for the PR world. Their positive energy and fresh perspectives are sure to contribute a lot to the See.Spark.Go team this semester!
Kelsey, a junior public relations and international affairs major from Jonesboro, Ga., hopes to land a career as a public relations specialist for an international aid organization after graduation. Her spunky attitude and desire to serve others helps her tackle every job she encounters.
- She recently studied abroad in Cape Town, South Africa, with Global L.E.A.D where she jumped off the world’s tallest bungee jump and rode an ostrich.
- Chocolate is the way to this girl’s heart.
- She hopes to visit every continent before age 50.
- Forget coffee! Give Kelsey a Diet Coke, and she can conquer just about anything.
Chelsea is fifth year public relations major and fashion merchandising minor from Dublin, Ga., and will graduate this December. She’s interested in a career that will allow her to be involved in event planning, social media, and PR research.
- Her favorite Athens restaurants are Taqueria del Sol and Copper Creek.
- If you want to learn to do a back flip, Chelsea is your girl. She was a competitive gymnast growing up and taught gymnastics at Bishop Park in Athens.
- Her dream vacation destination is Greece (she even took a college Greek language course).
- Instead of making New Year’s resolutions, she makes bucket lists for the upcoming year.
We are so excited to kick off the new semester with these upbeat interns and can’t wait to see what the next four months have in store for them!
Many of you may not realize that our name is our process. See.Spark.Go is more than just a catchy name or a logo, it’s the steps we use to seek out, create and execute meaningful and impactful public relations and social media campaigns. Our process begins and ends with you (the client) in mind as we see, spark and go, ultimately telling great stories about great companies.
So, why is knowing the process important? As we begin any journey, in life, as in PR, it’s important to have a roadmap.
We start by defining the “win”. Seeing is all about understanding, getting a lay of the land, knowing the competition, etc. Spark is the fun part. It’s where we get to create an engaging campaign that highlights your story in a tangible and creative way. And “Go” is the storytelling aspect. Whether it’s simply a newsworthy story we’re sharing with the media or an integrated campaign that involves our partners in advertising/event execution and our sweet spot of social media and PR, the “Go” is where the magic happens.
In brainstorming sessions, we navigate through each aspect of communication within the organization to discover how we can come be an extension of your team. Think of us as another set of eyes seeing through the lens of communication and asking questions like, “What do we want people to hear?” and “What channels should we use to reach the right audience?”
Remember, you’ve got the story to tell; we know how to tell it. Whether you’re seeking to get your name in front of influential media or to create an online community, we’re your team.
As we like to say, those three little words know how to pack a punch. We’re passionate about the brands we represent and stories we share. Now all we need is your expertise in your field and for you to say the words, “Let’s See.Spark.Go!”
Which step of “See.Spark.Go” do you need the most? How can we make this process better? Share your thoughts below or Tweet @seesparkgo with your ideas.
February 1, 2012
posted by: Lauren Carnes | Comments 2 »
For those who just so happened to drive by the Georgia Dome during Passion 2012 at the start of the New Year, initially the sight didn’t look too out of the ordinary. The 40,000 people walking around the Georgia Dome at night could have easily passed as Falcons fans, excited about the night’s game. But instead, this gathering was different: it was Passion 2012, where more than 40,000 students between the ages of 18 and 25 came to sing, worship, donate and pray in the name of Jesus. Among those tens of thousands of students, you could find the See.Spark.Go team hosting members of the press there to cover what these life-changing days in the heart of that significant “university moment” that has shaped so many of us.
The four-day gathering sold out the Georgia Dome at 42,000 collegiates, nearly double that of the 2011 gathering held at Philips Arena and the next-door Georgia World Congress Center. Lead worshippers such as Matt Redman, Chris Tomlin, Charlie Hall, Kristian Stanfill and Christy Nockels took the stage in music, while world-renowned Christian speakers Beth Moore, John Piper, Francis Chan and Passion founder and visionary Louie Giglio brought powerful messages to the Dome, inspiring attendees to live out their faith and also to “Do Something Now.”
This year’s event was dedicated to the cause of FREEDOM: freedom for the 27 million people around the world currently living in modern-day slavery. Passion’s goal was to raise $1 million for this cause, and the students of Passion far surpassed that goal, reaching a total of $3.3 million before the conference came to an end. The money will go to a variety of organizations that help victims of modern-day slavery find rescue and restoration and work to prevent human slavery all together.
A few of the chosen organizations are Tiny Hands International, A21 Campaign and Wellspring Living. The money donated to Tiny Hands International will build and fund eight border monitoring stations and eight safe homes in Nepal that will help intercept victims as they are being trafficked. Wellspring Living will use the money to renovate 12 apartment homes for survivors of sexual exploitation in Atlanta, Georgia. Finally, the A21 Campaign will fund a year-long prevention program that will reach 48,000 children who are at risk of being trafficked in Ukraine.
Louie Giglio said people had laughed at the thought of poor, Ramen noodle-eating college students donating their petty cash for this abstract cause. But as he announced the second morning that donations had already exceeded $1 million, I was particularly touched. I can admit, as can Louie, that people today have certain preconceived notions about my generation, the college students of today. Many believe we are self-centered and immature, only concerned with our cell phones and ourselves. But the college students at Passion 2012 proved that argument wrong. As this Atlanta news video agrees, “these are kids today.”
As you may guess, Passion 2012 attracted the attention of more than just the pedestrians on Northside Drive. In addition to the 11Alive coverage, and many other articles and blog posts, the CNN Freedom Project took notice and did an international segment regarding the event. Also, the Atlanta Journal Constitution was especially impressed by Passion’s $100,000 donation to the Atlanta Police Department’s Child Exploitation and Online Protection squad here. Overall, Passion 2012 did powerful things in the lives of countless college students and also in the lives of those all over the world…in the name of One powerful Savior of the world, Jesus. We can’t wait to see what’s in store for Passion 2013!
Photos courtesy of Passion
November 18, 2011
posted by: Lauren Carnes | Comments 0 »
Older Posts »
Today we have a guest post from one of our fall interns, Amy Dodge. She has been a wonderful addition to our team and has signed on to join See.Spark.Go in the spring as a part of our apprentice program. We’re thankful for her and look forward to the upcoming semester. Enjoy!
This semester, my fellow interns and I have been blessed to work with a variety of See.Spark.Go’s amazing clients. As I learn about their core missions and values, I begin to appreciate more and more the incredible stories that these clients have to tell.
Boosterthon Fun Run is one of those clients: a fitness, leadership and character development program that helps boost funding in schools throughout the country. It’s far from just selling wrapping paper or cookie dough—Boosterthon Fun Run helps students embrace strong character and teaches them what it means to be a leader.
Last month a local Athens school, Prince Avenue Christian School, hosted the Boosterthon Fun Run. I was excited to see with my own eyes the enthusiasm and motivation that I have learned about over the course of the semester.
When we arrived at the school, I could hear the loud music from 500 yards away but still didn’t know quite what to expect. But as we walked into the gym, I saw hundreds of kids running laps around the gym, donning their Boosterthon All-Star jerseys. The teachers checked off every lap on their jerseys as they whizzed by with smiles on their faces. The stands were full of parents and grandparents to check out the program—and there’s no doubt in my mind that they were all quite impressed.
Their children were getting exercise and raising money for their school, all while learning valuable principles about teamwork and leadership.
This year’s character theme at Boosterthon is “Epic Adventure.” EPIC is an acronym Boosterthon uses to represent four key actions: Encourage, Play, Invite and Celebrate. By teaching children to encourage their peers daily, play together outside, invite others to play and celebrate the success of friends, Boosterthon is establishing a foundation of leadership and teamwork early on.
As we left the Prince Avenue gym that day, I couldn’t help but wish my elementary school had participated in a Boosterthon Fun Run. Boosterthon is so much more than just holiday wrapping paper or double-chocolate chip cookie dough; it is a revolutionary program that is changing the lives of elementary school children in more than 1,500 schools throughout the country.
In the true fashion of a See.Spark.Go client, Boosterthon has a great story to tell. To learn more about the Boosterthon story, visit their website.