This is a special guest post by our friend and colleague, Jessica Henry.
As the Tour Producer of Mutual of Omaha’s Aha Moment Tour, Jessica has been working out of our Athens office as she prepares for the nationwide tour to capture and share America’s aha moments this summer. She has also helped us spread the word about Matchstic’s incredible new space and lives to blog about it. Check out this story in the Atlanta Business Chronicle, too.
- Matchstic’s Kitchen (Photo courtesy of Matchstic)
I love telling Matchstic’s story. For years, the East Atlanta branding company operated out of a blue house that contributed to their company culture just as much as the team within. There were things about the culture of a home that seeped into the way Matchstic went about their business. Things like having a full kitchen and dining room.
The Matchstic team, who regularly has meetings over a home-cooked breakfast, is slowly becoming known for their trademark process which includes “Brands ‘N Eggs.” As Matchstic moved into a new office space recently in a very open, industrial building, they brought with them the very team member who made them who they are today: the kitchen.
Not just any kitchen (or a makeshift break room for that matter). The industrial kitchen has been fleshed out to host a mega office party, like the Brands ‘N Eggs Open House Matchstic had Friday, April 8. More than half of our See.Spark.Go team spent the morning enjoying a conglomerate of breakfast foods, some Octane coffee, and the company of more than 50 local business leaders.
A kitchen in the entrance of a brand identity house seems a bit odd, but it’s totally them. Matchstic has built a company culture and reputation around the meal table (literally and figuratively). In helping brands establish their identities, I love how these guys and gals have stayed true to their own.
How is your company culture defined? Is there a structural or relational component that you couldn’t live without?
Come on in! (Photo courtesy of Matchstic)
