There is something nice about a fresh start at the beginning of a new year. But what happens when the newness wears off? As February comes into full swing, here are a few ways to make each day count. (And, by the way, we’re taking a cue from Nike’s challenge to “Make It Count” campaign with the launch of it’s latest and greatest, the Nike+ FuelBand. More on that below.)

1. Accountability. Nike’s “Make it Count” campaign encourages brand enthusiasts to share stories of inspiration via Twitter and using hashtag #makeitcount. There’s something about writing it down or telling a friend that at the end of the day, makes you just do it. Pun intended.

2. Measure performance. With the launch of the Nike+ FuelBand comes the ability to sync to a mobile app using the wristbands sport-tested accelerometer, and measure daily workouts based on steps or calories. Users set a fitness goal in “Fuel points” and must work to a certain level of physical intensity to attain that goal.

3. Love what you do. A person can do any form of activity—from running, to walking, to dancing, to soccer – you choose what you love. The FuelBand tracks progress and notifies the wearer of their success by changing from a red light to a green light when the goal is met. I can’t think of anything greater than hitting a goal by doing something I already love.

4. Make it a habit. We think Nike is on to something much greater than athletics. Having a “make it count” mindset could transform the way we approach our lives. After all, attitude is everything.

Our favorite part of the Nike+ FuelBand is the ability to translate your everyday moves into NikeFuel. We can choose to do simply what is required of us or to set the bar high and go beyond it. Make every move count.

You want incredible results? Are you craving to see positive changes in your world, your life? Make it count in the small, daily aspects of work and life and fuel your dreams and aspirations. We can’t think of a better reminder in this second month of 2012.

So, we ask you: how will you make it count in 2012? Comment below or Tweet at @seesparkgo with the hashtag #makeitcount.

The first of its kind, Nike launched a store dedicated to bringing Nike Running to life at the Stanford Shopping Center in Palo Alto this weekend and See.Spark.Go got to the tell the story. But we’d be amiss if we didn’t let you all in on the scoop, too!

It’s more than a store, Nike Running Stanford is designed to be a runners’ hub — with the Runners’ Studio, where you will find even more specialized products, services and individual help to meet your goals. It is the place to go to get setup with the individual workout tracking of Nike+, the most fun and effective way to keep track of fitness progress digitally. It also offers the ability to customize kicks with NIKEiD, or take a new pair of shoes for a free trial test run. Of course, you can always join Nike Run Club for a group run of your choice of a 3, 5 or 7-mile route. (You can join Nike Run Club in other cities with a Nike Store as well!)

Check out the Nike Running blog for more info. Have a running tip you’d like to share? I’d like to know!

We’ve got big news stirring with our friends at U.S. Nike Stores. We’ll post more after May 5… Stay tuned! But until then, watch this FastCompany video from its Innovation Uncensored conference and Nike CEO Mark Parker on why his design background is critical to Nike’s success.