Images from Passion Conferences Instagram (@passion268)
The SSG team has the opportunity to take part in events where we are able to see causes and brands come to life. This January, our team has had the chance to be a part of two Passion Conference events in Atlanta and will be traveling to Houston for round three in another week.
The Passion movement is an annual event that calls 18 to 25 year olds to change the climate of faith around the globe. Since its first gathering in 1997, Passion has had the privilege of encountering millions of students and young adults from across the country and around the world. It’s an incredible event in and of itself because it brings tens of thousands of young people together for days at a time who leave looking forward to next year’s conference.
However, Passion is so much more than a group of students in a room listening to speakers and worship music and breaking into smaller community groups— it is a movement that transforms lives—not only the lives of those present, but also those influenced by any one of the 70 partner organizations to which students have donated more than $14 million over the years (including the End it Movement). As we have the opportunity to serve as the touch point between Passion and the media, which further disperses news across the country, we have the chance to see how an event like Passion becomes a movement that can truly change the world.
Over the past five years, Passion has grown to fill three stadiums full of college students for days. While we are assisting the media, coordinating interviews, and providing photographs, press releases and other information, we can’t help but stop and notice the movement we get to be a part of.
There’s an old adage that says “do it with passion or not at all” — we couldn’t agree more.
The SSG team at Passion