With an artful eye, Callie converts digital audiences from bystanders to advocates through compelling copy, beautiful content and thoughtful strategy. Experience developing social content for brands in a variety of industries has honed her skills developing social media strategy that drive results for the large, national brands she serves. As content manager, Callie leads our team of content strategists to continue to grow and develop in their skillset and provide strategic counsel for roster of social media clients. (One of) Callie’s favorite things about working at SSG is that working in the ever-changing world of social media means you learn something new every single day. When she isn’t developing strategy or editing content, you can find her shopping for vintage home goods, going for a run or trying out a new restaurant with her husband, Mike.
Walk-Up Song: “Me and Julio Down by the Schoolyard” by Paul Simon or “This is America” by Childish Gambino
I totally nerd out over: Art History
If I were a social media platform, I’d be: Pinterest — a million ideas and a list a mile long of things to learn and do.
I’m binge-watching: 30 Rock (for around the fifth time) while I wait for the next season of The Marvelous Mrs. Maisel.
Best advice I’ve ever received: You can learn anything you set your mind to if you’re curious and driven enough. My dad has never said those exact words, but he lives it every day and it’s taught me to do the same. He’s not afraid to ask questions and dive right into something he’s never done before. Odds are, you can Google it, watch how to on YouTube or find someone to teach you; you just have to be humble enough to ask and willing to put in the work.
Why SSG? We get to work with the best people in the world every single day—both our team and our clients. I’m constantly blown away by the way our team supports, encourages and challenges each other. See.Spark.Go has made me better in and out of work.