About SSG
See.Spark.Go started in 2007 with a desire to tell the best stories in the world. Our team of talented storytellers make brands come to life through a variety of mediums. Ultimately, we believe in relationships and results. In other words, we have fun doing work that matters with you, and we’re really good at it. For more than 18 years, we have helped companies across the nation grow in influence by leveraging one foundational resource: our team!
About the Position
The Digital Strategy Director owns the vision, health, and performance of the Paid Marketing, SEO, and Customer Journey service area including its people, products, processes, and tools. They lead with See.Spark.Go’s mission, values, and growth mindset, serving both clients and team members by ensuring operational excellence, relational leadership, and sustainable growth.
This role is responsible for leading, managing, and holding their team accountable, driving client retention and strategy, refining service offerings, and developing high-performing team members who deliver exceptional results. This team member will need to have a deep understanding of multi channel digital strategy as well as how campaigns are shaped by data, insights, and platform-specific best practices.
This is a full time position based in either our Athens or Atlanta office. This role is hybrid, with the expectation of at least three days per week in the office.
- People Leader – Lead, manage, and coach team members, creating and building upon SSG’s strong culture and performance expectations.
- Creative Services Owner – Build, optimize, and scale digital strategy services through best practices, tools, and ongoing training.
- Client Relationship Owner and Champion – Own client satisfaction, retention, and service excellence within the service area.
- Growth Driver – Identify and support business development, service innovation, and expansion opportunities.
- Integrator for the Service Area – Ensure seamless communication, aligned priorities, and smooth processes between leadership, the team, and across service areas.
Core Values Alignment
- Embody and model See.Spark.Go’s core values in leadership and client work.
- Serve clients and team members with excellence, humility, and a relational mindset.
- Remain hungry for growth — personally, professionally, and for the service area and the company as a whole.
Responsibilities
- Team Leadership, Management and Accountability
- Lead key accounts with strategic insight and a focus on delivering high-impact results.
- Refine and innovate service area practices, tools, and processes for maximum efficiency.
- Ensure all deliverables align with brand strategy, meet client objectives, and reflect creative excellence.
- Provide regular reporting on service quality, profitability, team capacity and overall service area performance.
- Own client retention & relationship management
- Serve as a subject matter expert, staying on top of trends and service accounts with strategy, insights and valuable counsel.
- Attract new clients and collaborate with Business Development and Executive teams to close new opportunities
Skills and Qualifications
Education
- Minimum of Bachelor’s degree in Digital Marketing, Marketing, Communications, Computer Science or a related field
Professional Experience
- 7-10+ years in a digital marketing role
- Proven track record leading digital strategy across paid media, SEO, customer journey mapping, and multi-channel campaigns.
- Agency experience or deep familiarity with agency workflow including client pitches, strategic planning, reporting, and campaign execution.
Digital Strategy & Analytics
- Strong strategic thinker with the ability to turn data into actionable insights and scalable marketing plans.
- Deep understanding of performance marketing, conversion rate optimization, and platform-specific best practices across paid search, social, and web.
- Able to balance audience insight with business goals, using KPIs, attribution models, and full-funnel performance data to guide and evaluate success.
Leadership
- Demonstrated success in managing, mentoring, and growing digital marketing teams
- Confident presenter with experience communicating ideas to clients and internal stakeholders at a senior level.
- Strong project management skills.
Technical
- Proficient in digital marketing and SEO platforms including Meta Ads, Google Ads, Hubspot, Semrush, and Ahrefs
- Strong working knowledge of marketing automation, attribution modeling, and media buying platforms.
- Experience with campaign management and reporting tools such as Google Analytics is a plus
Personal/Professional Attributes
- Strategic thinker who can anticipate market shifts and align digital efforts with broader business objectives.
- Comfortable working in fast-paced, high-pressure environments.
- Excellent communication and storytelling skills.
What We Offer
- Hybrid Work Schedule
- Generous Paid Time Off and Flex Days
- 401(k) Employer Match
- Parental Leave
- Company-Paid Life and Disability Insurance
- Paid Sabbatical Leave
- Company Laptop and Technology Stipend
- Employee Referral Bonus Program
