Search no longer ends on a results page. People ask Google, ChatGPT, Perplexity and AI Overviews, and they expect one clear answer.
Our SEO, AEO and GEO work makes sure that answer is you.
Most of what an AI assistant says about your category is assembled from pages that already rank. The rest comes down to how your brand shows up across the wider AI ecosystem.
Technical health, authority and content that earns its place on page one. Still the foundation everything else is built on.
Answer engine optimization structures your expertise so Google, Bing and voice assistants pull your words into featured snippets, People Also Ask and AI Overviews.
Generative engine optimization shapes how ChatGPT, Perplexity, Gemini and Claude describe and recommend your brand, from schema and entity signals to third-party trust.
of the pages LLMs cite already perform in traditional search.
Strong SEO gets you in the room It puts your pages in the pool the model draws from.
These signals get you named They decide whether the answer recommends you or a competitor.
We establish the technical foundation, build authority with content that answers real questions, and test every month how Google and the AI models describe you. Five disciplines, one team, one plan. Pick the one you came for, then see how the others make it stronger.
Every engagement starts with a full audit and a keyword tier system built around revenue, not volume. That plan decides what technical, content and local work ships first, and the monthly scorecard shows what moved.
Featured snippets, People Also Ask and AI Overviews now take the top of the page. We structure your expertise so the engine has no better option than to quote you.
Large language models build answers from entities, citations and consensus. We make your brand legible to them and visible in the sources they trust.
Crawlability, speed and structure decide whether great content ever gets seen. We fix the foundation first.
Keyword tiers, search intent and your actual expertise drive a quarterly content plan that builds authority instead of volume.
Google Business Profile is the front door for multi-location and service businesses. We treat it like a product, not a listing.
For service businesses and multi location brands, the map pack sits above every organic result. We optimize and manage your Google Business Profile so each location earns its place there, then track the calls, direction requests and clicks it produces so you know which markets are paying off.
Send us your URL and a strategist will review it by hand. No automated report, no sales deck. Within a few business days you get a short, plain language audit covering:
SEO earns rankings on traditional results pages. AEO (answer engine optimization) structures content so search engines quote it directly in featured snippets, People Also Ask and AI Overviews. GEO (generative engine optimization) influences how large language models such as ChatGPT, Perplexity and Gemini describe and recommend your brand. They overlap heavily, which is why we run them as one program.
Yes. AI answers are assembled largely from pages that already rank and sources that already carry authority. Strong technical and content SEO is the entry ticket. AEO and GEO decide whether the answer carries your name.
We maintain a prompt set built from the real questions people ask and test it monthly across the major models, logging whether you are mentioned, how you are described, which competitors appear and which sources are cited. That becomes a share-of-answer trend line alongside your traditional rankings.
Technical fixes and schema usually show movement in 4 to 8 weeks. Content and authority work builds over 3 to 6 months. AI citation shifts tend to follow authority shifts, so we set expectations by quarter and report monthly.
Yes. Most engagements run on the client’s existing WordPress or headless stack. We deliver implementation-ready specs and can execute directly when you want us to.
Either. Our writers and strategists can own the full calendar, or we can brief and edit your in-house team. Many clients split it, with SSG owning pillar and conversion pages and the client team owning news and culture content.
Tightly. PR placements become GEO citations. Creative becomes the assets that earn links and engagement. Paid media fills the gaps while organic builds. One story, every channel.