At See.Spark.Go, we thrive on telling the best stories in the world, and this one is worth celebrating. Rodale Institute, the global leader in regenerative organic agriculture, has been named one of Fast Company’s Most Innovative Companies. This prestigious recognition places Rodale Institute alongside top innovators across industries, highlighting its groundbreaking work in transforming food and farming systems.
The Process
As Rodale Institute’s PR partner, See.Spark.Go identified the opportunity to nominate Rodale Institute for Fast Company’s Most Innovative Companies list, recognizing the Institute’s long-standing impact and leadership in agriculture and the regenerative organic movement. Our team collaborated with Rodale Institute’s leadership to craft a compelling nomination, highlighting key milestones, groundbreaking research and the organization’s ambitious goal of transitioning one million acres of farmland to regenerative organic agriculture by 2035.
The application for this list detailed Rodale Institute’s scientific contributions, including its 40-year Farming Systems Trial, the longest-running side-by-side comparison of organic and conventional farming in North America. It also showcased the Institute’s expanding farmer training programs and its advocacy for regenerative healthcare, illustrating how soil health is deeply connected to human health.
The Recognition
Once Fast Company announced the 2025 honorees, See.Spark.Go executed a comprehensive communications strategy to maximize visibility.
- Internal Announcement: Before the public rollout, we informed Rodale Institute’s staff, board members, partners and key stakeholders to align messaging and build excitement.
- Media Outreach: We distributed a press release to national, trade and local media, leveraging the prestigious award to secure coverage in key agriculture and sustainability publications.
- Social Media Activation: A multi-platform campaign featured #FCMostInnovative, engaging graphics and thought leadership posts to expand reach.
- Employee & Partner Engagement: We provided messaging and assets to Rodale Institute’s employees and partners, encouraging them to celebrate and share the news.
- Thought Leadership: We crafted a script with tailored messaging for the Rodale Institute CEO, Jeff Tkach, to utilize in a video to position him as a thought leader through this announcement.
The Results
The response to Rodale Institute’s inclusion on Fast Company’s Most Innovative Companies list has been overwhelmingly positive. Media coverage and social media buzz have increased awareness of Rodale Institute’s work, reinforcing its leadership in the regenerative agriculture movement. The announcement has reached a total potential audience of over 383M people and that number continues to grow.
Rodale Institute’s recognition as one of Fast Company’s Most Innovative Companies of 2025 is a testament to the power of PR in elevating mission-driven organizations. We look forward to continuing our partnership with Rodale Institute as they pioneer an increasingly regenerative and sustainable future for farming across the globe.
