Bruxie

Creating craveable content for an expanding chicken tender and waffle sandwiches chain.
Summary

Bruxie is a fast-casual restaurant franchise that originated in California and is known for its chef-driven concept offering bold flavors, fresh ingredients and unique chicken and waffle creations. Since June 2023, See.Spark.Go has managed Bruxie’s Instagram, Facebook and TikTok, paving the way for a growing coast-to-coast footprint. Our team develops and manages the strategy, creates trending vertical video content, handles community management and proactive engagement, and leverages influencer content and partnerships.

Deliverables
  • Content Marketing
  • Public Relations
Results

SSG supports Bruxie’s online presence in key markets throughout the country by aligning with in-store promotions, influencer partnerships, events, grand openings and unique offerings. We also provide Public Relations support at the national and local levels.

Highlights
Grew the audience by 37.8K in the first 6 months of partnership to more than 309K across Instagram, Facebook and TikTok
1M engagements in the first 6 months of partnership. (+21% from previous period)
8M video views in the first 6 months of partnership