Classic City Collective
Pioneering engagement for UGA's NIL collective.
Classic City Collective aims to be the nation’s foremost supporter-funded NIL facilitation platform to position Georgia Athletics and athletes from all 21 sports for sustained success. See.Spark.Go has worked with CCC since its inception in March 2022, overseeing the website development, launching the social media channels, and also leading multiple video shoots to capture content with partners and athletes. In the collective’s first year, we’ve grown the social media audience to over 6,800 followers and garnered over 2.7 million engagements across social channels.
Deliverables
- Strategy Development
- Social Media Management
- Community Engagement
- Website Development
- Content Creation
- Video Content Creation
Results
See.Spark.Go assisted Classic City Collective in launching the 21 Club, a UGA fan supported NIL fund that supports athletes. See.Spark.Go also build Classic City Collective’s social media presence, growing the audience to over 6.8K across channels with millions of engagements in the first year.
Highlights
6,800+
Followers gained across social media channels
2.7M
Engagements in first year
$140K
Raised to assist UGA families affected by car crash
