Columbia Sportswear

Drawing in outdoor enthusiasts to new locations for the sports, outdoor and camping retailer.
Summary

See.Spark.Go managed Columbia’s paid social media ads, programmatic advertising to elevate local retail store awareness in key markets and to drive in store foot traffic, as well as influencer management and PR for local store openings. SSG grew Columbia’s online presence year after year, supporting Columbia’s key markets throughout the country by aligning with annual promotions, events, sales, grand openings and unique offerings.

Deliverables
  • Media Relations
  • Campaign Development
  • On-site Event Support
  • Influencer Management
Results

SSG grew Columbia’s online presence year after year, supporting Columbia’s key markets throughout the country by aligning with annual promotions, events, sales, grand openings and unique offerings.

Highlights
197K
Impressions from 13 local placements
2.95K
Engagements from 8 influencers
$4.55
Average cost per GO event RSVP