Varcity
Inviting lifelong learners to campus life...for life.
Varcity by McNair Living builds residential communities on university campuses for alumni and fans of the university to move back to when they retire. Recognizing the opportunity to redefine the category currently known as senior living, Varcity developments set a new standard for a generation in search of communities that promote healthspan, create intergenerational connection and foster purpose in the best years of life.
Deliverables
- Communication Playbook
- Strategic Consulting
- Re-invision Brand
- Campaign Development
Results
See.Spark.Go crafted a brand strategy and customer journey map as it launches this innovative concept to universities, funders, potential residents and other key stakeholders. The result is a framework that is driving decision-making by all team members and ongoing, resource development by our team.
Highlights
Work in progress, highlights coming soon!
