Randstad

Fueling the future with local events that put people to work.
Summary

In 2023, global staffing agency randstad tapped See.Spark.Go to prepare a communications playbook with the goal of increasing awareness and attracting potential Randstad talent in line with their new “randstad at work app” for hourly opportunities. Focusing on small towns across the target areas across the United States, our team developed Media Playbook that included recommendations for Event Planning, Event Coordination, Media Mix + Planning, Digital Strategy and Brand Partnerships.

Deliverables
  • Public Relations
Results

Our team generated targeted, local activation strategies built on the Fuel Your Future tagline, planning A-Z for activating a mobile, buzzworthy recruitment event, from potential brand partnerships, PR angles, media mix recommendation and digital strategy.