Richmont University

Richmont Graduate University is a higher-learning institution offering graduate degrees in ministry and counseling to students in Chattanooga, Atlanta and online.
Summary

Richmont Graduate University is a higher-learning institution offering graduate degrees in ministry and counseling to students in Chattanooga, Atlanta and online. Since 2020, the university has partnered with See.Spark.Go to drive new applications, attendance of admissions events and to grow awareness of its brand in both geographic markets.

Deliverables
  • Communications Playbook
  • Social Media Strategy
  • Paid Admissions Event Campaigns
  • Paid Application Campaigns 
  • Broadcast and Print Media Buying
Results

Since engaging with See.Spark.Go, Richmont has welcomed 197K new visitors to their website, and optimized digital ad spend to drive 472 admissions event and application conversions.

Highlights
31%
Increase in student enrollment
197K
New website visitors
$87K
Spend across paid campaigns driving 472 event registrations and pixel-tracked applications