Telling Stories That Matter: Elevating Rodale Institute to Fast Company’s List of Most Innovative Companies
The Process As Rodale Institute’s PR partner, See Spark Go identified the opportunity to nominate Rodale Institute for Fast Company’s Most Innovative Companies list, recognizing the Institute’s long-standing impact and leadership in agriculture and the regenerative organic movement. Our team collaborated with Rodale Institute’s leadership to craft a compelling nomination, highlighting key milestones, groundbreaking research […]
Embracing the 90 Percent
The longer I live, the more we realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do…We cannot change the inevitable. The only […]
Special Report: Communicating in the Current Climate
In a few short months, those of us in marketing and public relations have been tasked with stewarding brand stories in the midst of—dare we say it—unprecedented times. Until recently, avoiding controversy was the name of the game in marketing. Stay above the fray. Maintain a positive focus. Keep going. But the rules have […]
It Takes Two to Tango
Working with an agency can be daunting, challenging and regrettable or it can be capacity-creating, inspiring and dare we say it? FUN! Every potential partner, current client or former relationship at See Spark Go has heard us say two words: Relationship and Results. This mantra has made its way from proposals and vision statements […]
Thinking Like a ‘Zee
One thriving niche of See Spark Go’s service offerings is our work in franchise marketing. Partnering with Fortune 500 clients is often accompanied by the excitement of nationwide reach and the welcome challenge of keeping up with the best of the best in multiple industries. So what exactly goes into franchise marketing? In order […]
Listen Up: The Power of Media Monitoring
A holistic, strategic approach to public relations goes far beyond crafting a brand’s message and securing media placements. While establishing what to say and how, when and where to say it creates the framework for a PR strategy, effective PR also requires a deep understanding of how your brand is being perceived by your […]