Sydney graduated from the University of Georgia with a degree in Marketing and a certificate of Entrepreneurship from the Terry College of Business. Born and raised in Austin, Texas, she made the leap to Athens and has never looked back. She is passionate about brand voice and engaging with the community using the power of social media. She has a passion for anything creative and enjoys the entire creative process that goes with marketing. When she isn’t researching and brainstorming the latest trends, you can find her at a country concert, outside with her Australian shepherd, Cooper, with friends, or making jewelry.

What is something you totally nerd-out over? Cowboy boots

Walk-Up Song: Crazy in Love by Beyonće

If I won the lottery tomorrow… Buy a cozy house on the lake with an old boat and invite all of my best friends to move in.

Best advice I’ve ever received…Turn letdowns into lessons and disappointment into determination

Why SSG? I value people so much and could tell from the first second that SGG has some of the best people. Not to mention, an amazing mission and brand.