Airstream
A decade of social engagement with an American Icon.
Airstream, manufacturer of the iconic “silver bullet” Airstream travel trailer, is the longest-tenured recreational vehicle manufacturer in the world. Since 2012, See.Spark.Go has worked alongside Airstream to foster its online community and promote the brand’s #LiveRiveted lifestyle to current and potential Airstream owners. The SSG team also launched social channels for Airstream Supply Company, part gear outfitter/part travel magazine, and trains ambassadors to create and share social media content while on road trips or living in a trailer.
Deliverables
- Strategy Development
- Social Media Management
- Community Engagement
- Digital Strategy
Results
For 10 years, See.Spark.Go created and executed creative social and digital strategies to ensure the online success of multiple new product launches, including Airstream’s first ever “smart” trailer, an innovative fiberglass trailer, a co-branded Class-B touring coach and Airstream Connected, Airstream’s Wi-Fi connectivity option in partnership with AT&T. See.Spark.Go also assisted in facilitating partnerships with celebrity chef Hugh Acheson, British race car driver Justin Bell, American Girl, Spartan Race, Adobe MAX, LifeStraw, the National Forest Foundation, REI, Porsche, Ghirardelli, RAM, and Taylor Guitars.
Highlights
618k
Added audience across all
social media channels
5.2M
Engagements
1.6M
Link clicks in 2020
