Bruxie

Creating craveable content for an expanding chicken tender and waffle sandwiches chain.
Summary

Bruxie is a fast-casual restaurant franchise that originated in California and is known for its chef-driven concept offering bold flavors, fresh ingredients and unique chicken and waffle creations. Since June 2023, See.Spark.Go has managed Bruxie’s Instagram, Facebook and TikTok, paving the way for a growing coast-to-coast footprint. Our team develops and manages the strategy, creates trending vertical video content, handles community management and proactive engagement, and leverages influencer content and partnerships.

Deliverables
  • Strategy Development
  • Content Creation
  • Trendspotting
  • Social Media Management
  • Community Engagement
  • Customer Service Liaison
  • Influencer Partnerships
  • Grand Opening Support
Results

SSG supports Bruxie’s online presence in key markets throughout the country by aligning with in-store promotions, influencer partnerships, events, grand openings and unique offerings. We also provide Public Relations support at the national and local levels.

Highlights
37.8K
Audience growth in the first 6 months of partnership for a total of 309K across Instagram, Facebook and TikTok
1M
Engagements in the first 6 months of partnership. (+21% from previous period)
8M
Video views in the first 6 months of partnership