Haggai International

A transformative 6-year partnership that began with a 50th Anniversary Celebration
Summary

Haggai International is a Christian leadership development nonprofit dedicated to equipping indigenous leaders to share the Gospel and conduct ministry activities in 189 countries across the globe. In 2019, Haggai enlisted See.Spark.Go to execute social media strategies across Facebook, Instagram and LinkedIn, and to support paid social campaigns to increase donations and program admissions, beginning with content for their 50th anniversary.

Deliverables
  • Communications Playbook
  • Social Media Strategy
  • Blog and Longform Print Content
  • Paid Growth Campaigns
  • Paid Donation Campaigns
  • Seasonal PR
Results

As a result of the partnership, Haggai has gained 110K new social followers, generated new leads for their international program and secured national PR coverage. In the 6 years since the anniversary, SSG has been able to develop content, digital and PR strategies for gala events, the passing of the organization’s founder, the launch of new programs, and an organizational rebrand.

Highlights

500%

Growth in their social audience in 6 years

600+

Applications for Haggai Leader Experience

5

Pieces of secured coverage around the 50th anniversary