Richmont University


2024 Case Study Assignments
2024 Case Study Assignments
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A3 Athens Orthopedic Clinic
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Offering graduate degrees in ministry and counseling to students who are looking to make a difference.

Offering graduate degrees in ministry and counseling to students who are looking to make a difference.
6,800+ Followers gained across social media channels 2.7M Engagements in first year $140K Raised to assist UGA families affected by car crash $143K Social media engagements in first year L28
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Classic City Collective A28
Inside frozen columns
WORLD Watch A29
Your Pie A30
Richmont A31
Richmont Row 31 selected.
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Richmont Graduate University is a higher-learning institution offering graduate degrees in ministry and counseling to students in Chattanooga, Atlanta and online. H31
Outside frozen columns
Richmont Graduate University is a higher-learning institution offering graduate degrees in ministry and counseling to students in Chattanooga, Atlanta and online. H31
H31 set to Offering graduate degrees in ministry and counseling to students who are looking to make a difference.
Serving meals and good feels to families across America. H30
Offering graduate degrees in ministry and counseling to students who are looking to make a difference.

Summary

Richmont Graduate University is a higher-learning institution offering graduate degrees in ministry and counseling to students in Chattanooga, Atlanta and online. Since 2020, the university has partnered with See.Spark.Go to drive new applications, attendance of admissions events and to grow awareness of its brand in both geographic markets.

Deliverables
  • Communications Playbook
  • Social Media Strategy
  • Paid Admissions Event Campaigns
  • Paid Application Campaigns 
  • Broadcast and Print Media Buying
Results

Since engaging with See.Spark.Go, Richmont has welcomed 197K new visitors to their website, and optimized digital ad spend to drive 472 admissions event and application conversions.

Highlights
31%
Increase in student enrollment
197K
New website visitors
$87K
Spend across paid campaigns driving 472 event registrations and pixel-tracked applications