Rowen
Breaking ground online for a knowledge community of offices, residences, research and innovation.
Rowen is a 2,000-acre visionary knowledge community that will bring together entrepreneurs, researchers and innovators at the intersection of the Atlanta, Athens and Gainesville metropolitan statistical areas and more than 50 research and educational institutions. Our team uses press outreach, social media and digital strategies to communicate the new multi-use concept designed to foster discoveries in agricultural, medical and environmental sciences, while changing the economic and social trajectory of Gwinnett, Georgia and our nation for generations.
Deliverables
- Earned Media Strategy
- Social Content Strategy
- Email Strategy
- Digital Strategy
- Media Relations Support
- Video Production
- Event Production Support
Results
See.Spark.Go helped develop a vision and brand identity for Rowen on social, bringing their story at the intersection of economic development and real estate to life. Through targeted earned, paid, and owned efforts, we’ve amplified Rowen’s presence across Georgia, positioning the Rowen Region as the best place for innovators across agriculture, medicine, and the environment to do business.
Highlights
11k+
total engagements across social channels
400k+
paid impressions thru digital efforts in 2023
70+
news placements in 2023
