Case Study: Your Pie

Press allows a national franchise to feel like a local store.

By: Molly White

2019 PR Results

310

Significant Mentions Based on Relevance + Impact

46m

Impressions from Significant Placements

$816k

Media Value on Significant Placements

71%

Media Coverage Featured Key Messaging

 

 

OVERVIEW

Since summer 2017, See.Spark.Go has supported national and local PR for Your Pie, a 70-location pizza franchise, founded in 2008 in Athens, Georgia.

STRATEGY

See.Spark.Go’s experience includes managing all of Your Pie’s national and local press outreach—including brand milestones, store openings, menu innovation, executive profiles, thought leadership and franchise development—plus its FranDev email marketing and paid social strategies, and LinkedIn profiles for three of its top executives.

RESULTS

Since aligning with See.Spark.Go, Your Pie has opened more than 30 franchise locations and received coverage in national outlets including Forbes, USA Today, Thrillist, Franchise Times, Franchising Today, Franchising USA and more.