Case Study: Your Pie

Press allows a national franchise to feel like a local store.

By: SSG Team

  • Content Marketing
  • Digital Strategy
  • Featured Work
  • News
  • Public Relations

    • 2019 PR Results

    310

    Significant Mentions Based on Relevance + Impact

    46m

    Impressions from Significant Placements

    $816k

    Media Value on Significant Placements

    71%

    Media Coverage Featured Key Messaging

     

     

    OVERVIEW

    Since summer 2017, See.Spark.Go has supported national and local PR for Your Pie, a 70-location pizza franchise, founded in 2008 in Athens, Georgia.

    STRATEGY

    See.Spark.Go’s experience includes managing all of Your Pie’s national and local press outreach—including brand milestones, store openings, menu innovation, executive profiles, thought leadership and franchise development—plus its FranDev email marketing and paid social strategies, and LinkedIn profiles for three of its top executives.

    RESULTS

    Since aligning with See.Spark.Go, Your Pie has opened more than 30 franchise locations and received coverage in national outlets including Forbes, USA Today, Thrillist, Franchise Times, Franchising Today, Franchising USA and more.

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