Case Study: Airstream

Fostering a community of more than 600,000 social media followers across eight social media channels.

By: Ashlyn Belding

  • Content Marketing
  • Digital Strategy
  • Featured Work
  • News
  • Public Relations

    • +87m

    SOCIAL MEDIA IMPRESSIONS ACROSS FACEBOOK, TWITTER, INSTAGRAM + LINKEDIN

    +674k

    LINK CLICKS ACROSS ALL CHANNELS

    +146%

    INCREASE IN ENGAGEMENT PER POST ON FACEBOOK

    +80%

    INCREASE IN INSTAGRAM FOLLOWERS YOY

    +10x

    MORE LINKEDIN ENGAGEMENT YOY SINCE SSG TOOK OVER

     
     
    “Overall, our experience has been excellent. The See.Spark.Go team has positioned Airstream as social media leaders, consistently growing and engaging our audience. We are a dynamic organization and so is SSG. They have helped us find the balance of honoring our history while simultaneously celebrating our desire to move the industry forward.” 
    – Carey L. Walley, Airstream Director of Marketing

     

     

     

     

    FOSTERING A COMMUNITY OF DREAMERS

    Airstream, manufacturer of the iconic “silver bullet” Airstream travel trailer, is the longest-tenured recreational vehicle manufacturer in the world. Since 2012, See.Spark.Go has worked alongside Airstream to foster its online community and promote the brand’s #LiveRiveted lifestyle to current and potential Airstream owners. With creativity and enthusiasm, See.Spark.Go has led the charge to foster a robust online community of more than 600,000 social media followers across eight social media channels. The two specific goals for SSG’s partnership with Airstream are: to increase online growth by expanding our community of Airstreamers + Airdreamers and to foster community engagement so our online audience will become even more invested in the brand.

    BEHIND THE RIVETS

    See.Spark.Go creates, curates and manages content for Airstream’s full family of social media platforms, including Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn. Additionally, our team manages brand partnerships, new product launches, influencer collaborations, event activations and Airstream’s #EndlessCaravan program, which sends travelers on cross-country road trips to tell the story of a certain mission or cause. Our team of social media strategists engage on the platforms daily, answering customer service questions and stirring the community toward specific events, promotions or products. Each week we track and report what’s working and what can be adjusted, making our content calendar an ever-evolving document based on the community’s real time responses.

    Hugh Acheson Endless Caravan Airstream

    RESULTS

    In the seven years we have supported Airstream, its online presence has grown exponentially, spanning more than half a million total followers across eight social media channels. In 2018, the Instagram community grew 80% and engagement per post on Facebook increased by 146%. Throughout the years, our team has created and executed creative social media strategies to ensure the online success of multiple new product launches, including Airstream’s first ever “smart” trailer, an innovative fiberglass trailer, a co-branded

    Class-B touring coach and Airstream Connected, Airstream’s Wi-Fi connectivity option in partnership with AT&T. We’ve also assisted in facilitating partnerships with celebrity chef Hugh Acheson, British race car driver Justin Bell, American Girl, Spartan Race, Adobe MAX, LifeStraw, the National Forest Foundation and many more.

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