Case Study: All Pro Dad

Empowering and equipping dads in their most important role.

By: Josh Deyton

  • Content Marketing
  • Digital Strategy
  • Featured Work
  • News
  • Public Relations

    • 2019 PR Results

    80

    MEDIA PLACEMENTS

    24m

    MEDIA IMPRESSIONS

    $272k

    MEDIA VALUE

    114m

    ONLINE IMPRESSIONS

    892k

    ONLINE CLICKS TO
    KEY LANDING PAGES



    “The team at See.Spark.Go makes us feel like we are its most important client. Team members across all levels of the organization focus on building a long-term relationship with us while ensuring our goals are met. We are thankful for the partnership we have at See.Spark.Go, from the insights provided, team members that are second-to-none, and a leadership team on whom a client can depend.”

    – Mark Merrill, All Pro Dad Founder and President



    OVERVIEW

    All Pro Dad is the fatherhood program of Family First, a national nonprofit organization based in Tampa, Florida. Founded by Mark Merrill and former Tampa Bay Buccaneers and Indianapolis Colts head coach Tony Dungy, the organization seeks to help every father become more engaged in the lives of their children. Serving families and fathers for more than 20 years, All Pro Dad provides resources, training and events to help fathers as they raise their children for a healthy and hopeful future. 

    STRATEGY

    See.Spark.Go manages All Pro Dad’s paid social media and Google Ads strategies to achieve DCF and DOE government partner goals related to foster care and adoption as well as promotions for All Pro Dad Experience events. See.Spark.Go also supports All Pro Dad through traditional public relations to increase awareness of its mission to help fathers strengthen relationships within their families by generating national and local coverage. 

    RESULTS 

    Since hiring See.Spark.Go in 2014, All Pro Dad has met or exceeded government partner awareness and lead generation goals for foster care and adoption, and has seen strong attendance at its annual All Pro Dad Experience events across the U.S. In 2019, All Pro Dad had 80 unique media placements with an estimated 24m impressions worth $272K in estimated media value. Our digital advertising served 114m targeted impressions and drove almost 900k link clicks to key landing pages. 

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