Carrabba's Italian Grill
Celebrating the joy of good food and genuine connections, while making each Carrabba's moment an unforgettable experience
Carrabba’s Italian Grill was founded in Houston, Texas, by Johnny Carrabba and Damien Mandola as a testament to their family’s Sicilian roots and cherished recipes from generations past. Acquired by global restaurant company Bloomin’ Brands in 2021, Carrabba’s has grown to over 200 stores worldwide, while staying true to their roots of fresh ingredients, homestyle cooking and a welcoming atmosphere. See.Spark.Go partnered with Carrabba’s to manage its social media strategy across Instagram, TikTok, LinkedIn, and Facebook, ushering in a new era of bold, on-trend content to reach the future of Carrabba’s patronage while continuing to nurture the beloved relationships of long time Carrabba’s fans.
Deliverables
- Strategy Development
- Content Creation
- Proactive Engagement + Community Management
- Influencer Management
Results
In the first year of the partnership, comments, shares, saves and mentions on Instagram grew by 87-294% YOY, and SSG coordinated Carrabba’s first influencer dinner and captured content that reached viral status on Instagram with more than 421K views.
Highlights
79.1%
Increase YOY in video views across platforms
8M+
Cross-platform video views from May to December
