Mend Coffee & Goods
Brewing connection and community with a launch campaign as intentional as the space itself.
Mend Coffee & Goods is an Atlanta-based coffee shop, retail concept and community hub that offers dignifying employment to adults with disabilities, as well as beautiful accessibility-first spaces for gathering, working and celebrating. From the founders of nonprofit Hope Heals, Mend reimagines the community hub of a coffee shop for an inter-ability clientele with a calendar of community offerings and a marketplace for “hope made tangible.”
Deliverables
- Media Relations + Hosting
- Campaign Development
- Grand Opening Strategy
- Influencer Engagement
Results
In addition to orchestrating the Mend Coffee & Goods grand opening, See.Spark.Go coordinated and executed a book launch party for its founder’s newest book, Treasures in the Dark. Guests at the book launch participated in a candle-making activity, with the finished candles awaiting them at the Mend Coffee & Goods grand opening, enhancing sales and scents!
Highlights
30+
Media Placements
62M
Estimated Audience Reach
$575K
Generated in Media Value
