Extra Special People

ESP serves families and children with special needs through after-school programs, weekend clubs, summer camp, and family resources.
Summary

Extra Special People (ESP), is a 501(c)(3) nonprofit serving families and children with special needs through after-school programs, weekend clubs, summer camp and family resources. Located in Watkinsville, Ga., ESP serves more than 600 families by helping people of all abilities thrive. In 2016, ESP launched Java Joy, a mobile coffee cart with the mission to deliver transformative joy with a cup of coffee and a hug, while providing meaningful employment for adults with disabilities. See.Spark.Go worked alongside ESP and Java Joy to share their stories through traditional public relations beginning in 2017. We utilize third party media outlets to capture new fans, supporters and potential partners and donors, and set the organizations apart as leaders in the non-profit, business, leadership and disability advocate industries.

Deliverables
  • Strategy Development
  • Media Relations
  • Influencer Engagement
  • Award Nominations
Results

Between 2017 and 2020, ESP and Java Joy have received hundreds of notable pieces of coverage in media outlets including Camp Business, CEO-Exclusive Radio, 11Alive, Fox5, Atlanta Journal-Constitution, Exceptional Parent Magazine and many more. Our strategic consulting resulted in a local partnership between Java Joy and Chick-fil-A, which resulted in its nomination for the CFA True Inspiration Award. Our marketing strategy to encourage the community to vote and approach to media outreach directly aided in the award of $100,000 for the organization. Additionally, Java Joy’s 2019 expansion to San Francisco from Athens, Ga., garnered attention from the Bay area’s largest news outlet, ABC 7, resulting in national media attention from affiliate stations across the country.

Highlights
11.9M
Media Impressions
229
Media Placements
$160K
Media value
91.3%
Media coverage