Georgia Festival of Trees
Holiday magic with a heart to end human trafficking.
The Georgia Festival of Trees kicks off the holiday season in Atlanta, Ga., the week of Thanksgiving. It’s an enchanting and festive event for all ages supporting the crucial fight against child sexual exploitation in Atlanta. Since its inception in 2021, the festival has partnered with See.Spark.Go to grow its awareness through digital strategy, social media management, public relations, graphic design and overall consulting. From photo shoots and on-site video creation to increasing impressions across social media and through press hits, the See.Spark.Go team is an extension of the GFOT team, rallying behind them in every aspect of marketing, ticket sales and overall event success.
Deliverables
- Media Relations
- Social Media Management
- Ad Campaign Management
- Graphic Design
- On-site Event Support
- Influencer Engagement
- Video Production
- Communications Playbook
- Community Engagement
- Reporting
- Media Buy
Results
In 2024, See.Spark.Go and the Georgia Festival of Trees team made a huge splash across earned, owned and paid media with news that the Pink Pig is back and the festival’s new location in Duluth, Ga. Through strategic efforts, we hit an all time high for tickets (19,700+), secured a record number of press hits (170, a 146% increase) and increased our video views on social by 449% (compared to 2023).
Highlights
22K+
Tickets sold in 2024
170
Press hits, including live, on-site broadcast segments
