Lane's BBQ!
Your go-to shop for the best handcrafted BBQ rubs, sauces, and kitchen seasonings. Only the best ingredients for your meals.
Since 2013 Lane’s BBQ has had only one mission: To inspire others to gather around the dinner table and enjoy time with others. Whether your dinner table is in your home, outside by the grill, or standing with a plate at a BBQ competition, the Lane’s team wants you to love your food and the time you spend with friends and family. In 2024, Lane’s enlisted SSG as a source for social media content and paid digital advertising strategies to increase their brand visibility and sales across their five platforms and search.
Deliverables
- Digital Strategy
- Social Media Management
- Content Creation
- Community Engagement
Results
Over the first 9 months of our partnership, See.Spark.Go crafted social media and paid digital strategies that increased brand awareness, engaged meaningfully with their online community, drove substantial audience growth, and generated nearly $337k in sales through paid campaigns.
Highlights
53%
Net Audience Growth
10M+
Impressions Cross-platform
337k
Purchase Value
