Shook Electrical Supply

Recharged the brand and wired up a new website to spark business growth.

Summary

Shook Electrical Supply was originally established in 1970 as a local electrical supply company called J&S. After 50 years of operation, the company was reinvented under new ownership. As a part of the reinvention, J&S leadership brought in See.Spark.Go to help facilitate a rebranding campaign and update the consumer-facing website. The primary goal of J&S was to develop a website and a brand that demonstrated their recent dynamic growth in the electrical supply industry, both regionally and beyond, while also communicating their unprecedented customer care and personalized hometown service.

Deliverables

Strategic Branding
New Logos
Brand Guidelines
Website

Results

See.Spark.Go started the rebranding process by conducting a thorough brand audit and developing a new identity strategy. After weeks of planning, Shook Electrical Supply was born, combining the lineage of the Shumate and Cook families and honoring multiple generations of hard work and family traditions. With a new company name, a modernized logo, and a new website, Shook Electrical Supply reemerged into the market poised for regional growth while staying highly relational and customer-focused.