Resilient Northeast Georgia

Building a Trauma-Informed Northeast Georgia Together
Summary

The Resilient Northeast Georgia fund, administered by the Athens Area Community Foundation, is a regional collaborative of community stakeholders and local leaders working together to build a more trauma-informed northeastern Georgia. In 2024, the foundation enlisted See.Spark.Go to build a 12-month campaign strategy that encompassed print collateral, PR, paid digital advertising, brand identity and video production.

Deliverables
  • Campaign Playbook
  • Brand Identity
  • 12-month strategic communications plan
  • PR Strategy
  • Paid Ad Strategy
  • Feature Video
  • Online Resource Toolkit & Landing Page
Results

See.Spark.Go developed a co-branded visual identity for the initiative, training materials for the 12-county region, print collateral, feature videos, PR strategy and a comprehensive resource toolkit (accessible by landing page) for all regional partners.

Highlights

35

Applications and 32 grants awarded as part of the 2025 grant cycle

2,618

Visits to the resource toolkit landing page

12

Counties across Northeast Georgia used training materials

4

Pieces of featured coverage in a 3-week period