East Lake Foundation
Illuminating voices and stories of a neighborhood transformation that has multiplied across the country.
East Lake Foundation is the community quarterback and central hub of a truly groundbreaking initiative in Atlanta. The innovative place-based community development that has taken place in this neighborhood birthed a nonprofit to multiply its model across the country. Its cradle to college and career continuum provides holistic support that creates a place where families and individuals thrive.
Deliverables
- 30 Voices for 30 Years Video
- Communications Playbook
- Public Relations Strategy
- Social and Email Content Creation
- Campaign Theme & Messaging
Results
Your Move Collective hired See.Spark.Go to develop a customer journey digital strategy using paid ads and a robust workflow architecture to generate contacts and conversions. Within the first year of the campaign, Your Move saw 6,847 total contacts move from the initial phase to the Seeking Phase. This represents nearly 19% of all contacts who completed their online Happiness Assessment. And 1,239 total contacts discovered Jesus.
Highlights
47
Pieces of feature coverage
$3.9M+
Media value
