Winter Wonder Lights

Lighting up ticket sales with a strategy that shines
Summary

Winter WonderLights is an annual winter light show presented by the UGA Office of the President at the State Botanical Garden of Georgia. This holiday tradition attracts visitors to enjoy festive light displays and seasonal treats. The event’s goal is to create a magical, family-friendly experience that brings the community together while enhancing the visibility of the garden.

Deliverables
  • PPC and Paid Social Strategy
  • Print and Online Ad Strategy and Creation
  • Campaign Execution + Management
  • Media + Budget Planning
  • Reporting
  • Video Production
Results

Since 2022, See.Spark.Go has partnered with Winter WonderLights to develop and execute a digital and traditional media strategy focused on driving ticket sales. The campaigns have consistently resulted in significant year-over-year increases in ticket sales.

Highlights

65,000

Tickets sold

$809k

Conversion value from digital ads

19:1

Return on ad spend

1M+

Viewers reached through traditional media