Your Move
Making the world a better place, one decision at a time.
Your Move with Andy Stanley is a online collection of free digital resources, including podcasts, videos, articles and more, aimed at helping people make better decisions and live life with fewer regrets. Andy Stanley is the founder of North Point Ministries, a church in Metro Atlanta with 8 campus, and a network of over 180 churches globally. Andy’s vision for Your Move is to help people understand that following the teachings of Jesus not only improves their own lives but also contributes positively to the world in which they live.
Deliverables
- Campaign Execution + Management
- Email Marketing + Customer Journey
- PPC, Programmatic and Paid Social Strategy
Results
Your Move Collective hired See.Spark.Go to develop a customer journey digital strategy using paid ads and a robust workflow architecture to generate contacts and conversions. Within the first year of the campaign, Your Move saw 6,847 total contacts move from the initial phase to the Seeking Phase. This represents nearly 19% of all contacts who completed their online Happiness Assessment. And 1,239 total contacts discovered Jesus.
Highlights
36k
Leads Generated in 3 months
$3.96
Cost per lead, marking an 80% decrease from prior campaigns
