Thrive Farmers
Goods that do good for the world to thrive!
Thrive Farmers is a coffee and tea supplier, known for creating its innovative revenue-sharing model, Farmer-Direct, to establish true partnerships between customers and farmers. As the official coffee partner of Chick-fil-A and tea supplier for Delta Air Lines, Thrive supports farmers and their communities across the globe who source its specialty-grade coffees and loose-leaf teas. SSG has worked alongside the Thrive Farmers brand since 2013, supporting public relations efforts as well as owned media strategy, go-to-market product and partnership launches, and launching its first brick-and-mortar concept through social media.
Deliverables
- Communications Playbook
- Public Relations Strategy
- Speaking Strategy + Awards
- Owned Content Strategy
- Community Management
- Strategic Partnerships
- Local + National Media Relations
Results
See.Spark.Go helped Thrive Farmers attain the prestigious designation of a Certified B Corp, and our team also traveled with media to visit its coffee farmers in South America garnering coverage in the New York TImes, Wall Street Journal, Inc. Magazine, Business Insider, Forbes, Fortune, Entrepreneur, HuffPost and more.
Highlights
300+
Significant Media Mentions Since 2014
20+
Speaking Engagements Secured for Leadership
2
Major partnerships coordinated with Delta + Chick-fil-A
