Tag: Jennifer Mbala-Nkanga

Case Study: Once Like a Spark

Posted on by Avery Carson

Overview 

Once Like A Spark is a female-owned photography and videography collective serving clients in select cities across the U.S. to capture all of life’s moments — from engagements, to weddings, to family portraits and more. Their team of experts have mastered each part of the wedding photography and videography planning process to allow clients and artists to stress less.

Strategy 

See.Spark.Go managed Once Like a Spark’s organic Facebook, Instagram and Pinterest presence and executes digital strategy in 25 key markets to capture leads for potential wedding clients.

Results 

In 2021, our strategic efforts helped the Once Like A Spark team generate the most leads and highest sales numbers in the 11-year history of the company. Additionally, engagement across Facebook and Instagram increased by more than 40% year-over-year, with high-quality metrics like comments (+140%), saves (+106.2%) and Story replies (+190%) increasing the most.

Case Study: WORLD Watch

Posted on by Natalie Chapo

Overview 

WORLD Watch is a current events program produced by Christian journalists that keeps teens up to date on what’s happening in the world through highly engaging and biblically sound 10-minute videos. The subscription-based program helps young people understand today’s news through headlines, news briefs, and feature stories, and develops a child’s critical thinking skills and discernment. WORLD Watch provides parents and teachers a safe, reliable video alternative and a positive way for their teens to spend screen time.

Strategy 

See.Spark.Go manages WORLD Watch’s organic social media and paid digital advertising to bring awareness to this new program that launched in August 2020. Through influencer outreach, strategic digital goals, and consistent community engagement on WORLD Watch social channels, our team has elevated their brand awareness.

Results 

Since hiring See.Spark.Go in 2020, WORLD Watch’s online presence has continued to expand and grow year after year leading to 14.6 M impressions and 7,000 new WORLD Watch subscribers with a $30 advertising cost per new subscriber in 2021.

Testimonial

“SSG team members are highly skilled, personable, and passionate about what they do. Thanks to them, we can move forward with confidence because we have the support and expertise that we need.” 

– Claire Hopple, WORLD Content Strategist. 

Case Study: It’s a 10 Haircare $10K Giveaway

Posted on by Callie Young

Overview 

It’s a 10 Haircare is a female-owned professional haircare line offering exceptional multipurpose products. It began with a single product, Miracle Leave-In, which quickly rose to fame through pro hairstylists who shared the cult-favorite product with their clients. Today, its products are sold globally in more than 25,000 professional independent salons and 15,000 professional salon chains like Ulta and Regis.

National Love Your Hair Day Sweepstakes Campaign 

It’s a 10 Haircare approached See.Spark.Go to help plan and execute an exciting 10-day sweepstakes to celebrate its national holiday, National Love Your Hair Day. The sweepstakes was held on It’s a 10 Haircare’s social media channels, with 10 random winners selected to win $10,000 each at the campaign close. 

The primary goals for the campaign were lead generation — opting into the email list — and Instagram follower growth. In order to achieve these goals, we asked that each entrant 1) follow @itsa10haircare on Instagram and 2) fill out the entry form to share their email address. For additional entries, entrants could share the in-feed giveaway post to their Instagram Story once per day, which extended our organic reach on the initial giveaway post and drummed up more excitement throughout the giveaway period. 

To increase entries, we executed two paid campaigns with the objectives of 1) engagement and 2) lead generation, which concluded with an average cost per lead of $2.95 for their primary goal of new email subscribers. We also worked with It’s a 10 Haircare’s press team to amplify influencer content sharing about the giveaway.

At campaign close, we had generated the following results in a 10-day period: 

  • 1.6 million+ impressions garnered
  • 378,046 engagements generated
  • 12,919 net Instagram followers gained
  • 19,496 emails captured