Month: May 2023

Case Study: Haggai

Posted on by Janay Boyer

Overview 

Haggai International is a Christian leadership development nonprofit dedicated to equipping indigenous leaders to share the Gospel and conduct ministry activities in 189 countries across the globe. In 2019, Haggai enlisted See.Spark.Go to execute social media strategies across Facebook, Instagram and LinkedIn, and to support paid social campaigns to increase donations and program admissions. As a result of the partnership, Haggai has gained 8,610 new followers, generated new leads for their international program and secured national PR coverage. 

Deliverables

  • Communications Playbook
  • Social Media Strategy
  • Blog and Long-form Print Content
  • Paid Growth Campaigns
  • Paid Donation Campaigns
  • Seasonal PR

Results 

  • Implemented content gathering strategy for generating stories from 189 countries
  • More than DOUBLED social audience in 3 years
  • 565 Applications for 12-week virtual Haggai Leader Experience at a $6.12 cost per lead
  • Secured Coverage in Christianity Today and Outreach Magazine

Case Study: Stanton Law

Posted on by Kayla Phillips
"The See.Spark.Go team serves as an extension of our team, and we immediately saw value in working with them. They understand, align with and communicate our mission and vision, have elevated our online presence and position in the industry, and constantly move us forward 
to reach our goals."
Todd Stanton Founder and Principal
Summary 

Stanton Law has been finding business solutions to prevent legal problems since 2011. Based in Atlanta, Stanton Law was founded with a vision to practice law from a businessperson’s perspective. See.Spark.Go manages Stanton Law’s LinkedIn presence to drive business owners to use its services and potential attorneys to join the firm. The team also utilizes public relations to drive media attention in local and business markets.

Since hiring See.Spark.Go in 2021, Stanton Law’s LinkedIn followers have quadrupled, and in 2022 alone, engagements grew by 90% and clicks to the website more than doubled. Our social efforts support Stanton Law’s key messages on LinkedIn, while our PR team helps spread awareness about the Stanton Law difference through thought leadership opportunities on the local and national level.

Deliverables

  • Communication Playbook
  • Media Relations
  • LinkedIn Management and Training
  • Facilitated and managed partnership with Atlanta Tech Village
  • Marketing Content

2022 Results

  • 106 media placements, including local and national outlets
  • $1.1M estimated media value 
  • Increased engagements by 92% on LinkedIn
  • More than doubled followers on LinkedIn