A Statement from our President

Our Vice President of Digital Strategy, Josh Deyton, and his wife, Sarah, had a baby on February 8, 2020. Prior to that, to have experienced a health pandemic in America, an economic depression and a civil rights movement, you would have to be more than 100 years old. Baby Joanna Deyton has lived through all of that in only four short months.

As a nation, we are faced with navigating a new landscape—virtual work, health and safety, more active stances on diversity and inclusion—and we want to do all of those with tremendous care. Care builds trust, and trust is the currency on which we move beyond inequality and toward one another.

At See.Spark.Go, we rally behind our Black brothers and sisters whose voices matter in making our nation and communities better. We don’t want to make empty promises. We want to drive action and change in our industry as a whole. Racial injustice has no place in any industry, company or organization. 

We believe that we will better serve our communities and clients by having a more diversely populated staff and serving Black-owned businesses and brands that are doing great work in the world. We say we tell the best stories in the world, and those stories are not limited to any one group of people. 

You can now find our Diversity, Equity and Inclusion Policy here. And, to further this conversation, we’ve created a DEI committee that is committed to training, recruiting and tracking our development as a company in this area so that we provide excellent results and create lasting relationships with everyone.

Listening & Growing,

Brittany Thoms, President

Case Study: All Pro Dad

2019 PR Results











“The team at See.Spark.Go makes us feel like we are its most important client. Team members across all levels of the organization focus on building a long-term relationship with us while ensuring our goals are met. We are thankful for the partnership we have at See.Spark.Go, from the insights provided, team members that are second-to-none, and a leadership team on whom a client can depend.”

– Mark Merrill, All Pro Dad Founder and President


All Pro Dad is the fatherhood program of Family First, a national nonprofit organization based in Tampa, Florida. Founded by Mark Merrill and former Tampa Bay Buccaneers and Indianapolis Colts head coach Tony Dungy, the organization seeks to help every father become more engaged in the lives of their children. Serving families and fathers for more than 20 years, All Pro Dad provides resources, training and events to help fathers as they raise their children for a healthy and hopeful future. 


See.Spark.Go manages All Pro Dad’s paid social media and Google Ads strategies to achieve DCF and DOE government partner goals related to foster care and adoption as well as promotions for All Pro Dad Experience events. See.Spark.Go also supports All Pro Dad through traditional public relations to increase awareness of its mission to help fathers strengthen relationships within their families by generating national and local coverage. 


Since hiring See.Spark.Go in 2014, All Pro Dad has met or exceeded government partner awareness and lead generation goals for foster care and adoption, and has seen strong attendance at its annual All Pro Dad Experience events across the U.S. In 2019, All Pro Dad had 80 unique media placements with an estimated 24m impressions worth $272K in estimated media value. Our digital advertising served 114m targeted impressions and drove almost 900k link clicks to key landing pages. 

Special Report: Communicating in the Current Climate

In a few short months, those of us in marketing and public relations have been tasked with stewarding brand stories in the midst of—dare we say it—unprecedented times. 

Until recently, avoiding controversy was the name of the game in marketing. Stay above the fray. Maintain a positive focus. Keep going. 

But the rules have changed.

Brands and organizations are addressing the layered complexities of racial injustice. For some brands, avoiding the subject is perhaps the riskiest thing to do; for others, internal responses and intentionality is proving to be the bonded trust with your teams and stakeholders.

While every response has its nuances and every brand must approach these topics in a way that best suits its unique context, our See.Spark.Go team has determined overarching best practices, common pitfalls and key terms to keep in mind when communicating in this season and beyond, as well as best-in-class brand responses across multiple sectors.


This is uncharted territory for many of us, but you don’t have to chart the course alone. We are committed to continued research, vigilant monitoring and measured action as we help tell our clients’ stories. At minimum, our work over the past few months has helped us chart courses for the short-term. We believe it also has given us experience and tools that we will use far into the future. 

Click here to discuss your brand’s communications strategy.

Case Study: ESP + Java Joy

2019 PR Stats

11.9 million






2.4 million





Extra Special People (ESP), is a 501(c)(3) nonprofit serving families and children with special needs through after-school programs, weekend clubs, summer camp and family resources. Located in Watkinsville, Ga., ESP serves more than 600 families by helping people of all abilities thrive. In 2016, ESP launched Java Joy, a mobile coffee cart with the mission to deliver transformative joy with a cup of coffee and a hug, while providing meaningful employment for adults with disabilities. 

See.Spark.Go has worked alongside ESP and Java Joy to share their stories through traditional public relations since 2017. We utilize third party media outlets to capture new fans, supporters and potential partners and donors, and set the organizations apart as leaders in the non-profit, business, leadership and disability advocate industries. 


See.Spark.Go publicizes various ESP and Java Joy stories, timely updates and large events by crafting best-in-class press materials and strategically developing outreach plans for local, regional and national media outlets. Our media outreach scope varies in type, including traditional broadcast, newspaper and radio as well as podcasts, contributed thought leadership placements, social influencers partnerships and speaking opportunities for Executive Director Laura Whitaker. 

Additionally, we provide on-site support and media hosting and coordination for major ESP and Java Joy events, and overall communications consulting for any timely needs and strategic partnerships. 


Since partnering with See.Spark.Go in 2017, ESP and Java Joy have received hundreds of notable pieces of coverage in media outlets including Camp Business, CEO-Exclusive Radio, 11Alive, Fox5, Atlanta Journal-Constitution, Exceptional Parent Magazine and many more. 

In 2019, our strategic consulting resulted in a local partnership between Java Joy and Chick-fil-A, which resulted in its nomination for the CFA True Inspiration Award. Our marketing strategy to encourage the community to vote and approach to media outreach directly aided in the award of $100,000 for the organization. 

Additionally, Java Joy’s 2019 expansion to San Francisco from Athens, Ga., garnered attention from the Bay area’s largest news outlet, ABC 7, resulting in national media attention from affiliate stations across the country. 

Our efforts have also garnered Laura Whitaker awards and recognition for her leadership and dedication to ESP. She received Atlanta Business Chronicle’s 40 Under 40, Georgia Trend’s 40 Under 40, selection as a TEDxUGA speaker and is now a regular contributor to national publications including Camp Business and Exceptional Parent.