Author: Janay Boyer

Case Study: Haggai

Posted on by Janay Boyer

Overview 

Haggai International is a Christian leadership development nonprofit dedicated to equipping indigenous leaders to share the Gospel and conduct ministry activities in 189 countries across the globe. In 2019, Haggai enlisted See.Spark.Go to execute social media strategies across Facebook, Instagram and LinkedIn, and to support paid social campaigns to increase donations and program admissions. As a result of the partnership, Haggai has gained 8,610 new followers, generated new leads for their international program and secured national PR coverage. 

Deliverables

  • Communications Playbook
  • Social Media Strategy
  • Blog and Long-form Print Content
  • Paid Growth Campaigns
  • Paid Donation Campaigns
  • Seasonal PR

Results 

  • Implemented content gathering strategy for generating stories from 189 countries
  • More than DOUBLED social audience in 3 years
  • 565 Applications for 12-week virtual Haggai Leader Experience at a $6.12 cost per lead
  • Secured Coverage in Christianity Today and Outreach Magazine