2019 PR Results

226

SIGNIFICANT MENTIONS
BASED ON RELEVANCE + IMPACT

47MM

IMPRESSIONS
FROM SIGNIFICANT PLACEMENTS

$781K

MEDIA VALUE
ON SIGNIFICANT PLACEMENTS

 

“When Jason Mann was a rancher, he noticed that most of the buyers for grass-fed beef were fine-dining restaurants looking for specific cuts, inevitably leaving farmers with lesser-known cuts that they couldn’t sell. Mann found the solution to this dilemma in the humble burger. Farm Burger—which launched in 2010 and now has 12 locations—sources local grass-fed whole cattle that are broken down in-house.” – Bon Appétit

Nearly 230 placements in national and local outlets earned Farm Burger 47 million impressions and a media value of more than $780,000. Nurturing relationships with reporters covering food, sustainability and local markets — as well as creative promotions by Farm Burger like Furlough Fridays and a new catfish sandwich — allowed us to see national coverage in outlets ranging rom Bon Appétit to USA Today, as well as local coverage in all of our markets in 2019.

Our team capitalizes on national holidays as well as creating long-lead story lines from Farm Burger’s differentiators and core mission.