Tag: Molly White

Case Study: Your Pie

Posted on by SSG Team

2019 PR Results

310

Significant Mentions Based on Relevance + Impact

46m

Impressions from Significant Placements

$816k

Media Value on Significant Placements

71%

Media Coverage Featured Key Messaging

 

 

OVERVIEW

Since summer 2017, See.Spark.Go has supported national and local PR for Your Pie, a 70-location pizza franchise, founded in 2008 in Athens, Georgia.

STRATEGY

See.Spark.Go’s experience includes managing all of Your Pie’s national and local press outreach—including brand milestones, store openings, menu innovation, executive profiles, thought leadership and franchise development—plus its FranDev email marketing and paid social strategies, and LinkedIn profiles for three of its top executives.

RESULTS

Since aligning with See.Spark.Go, Your Pie has opened more than 30 franchise locations and received coverage in national outlets including Forbes, USA Today, Thrillist, Franchise Times, Franchising Today, Franchising USA and more.

Case Study: uBreakiFix

Posted on by SSG Team

2018 PR Results

+130

NEW LOCATIONS OPENED

+280

SIGNIFICANT MEDIA PLACEMENTS

+90.4m

ESTIMATED IMPRESSIONS



OVERVIEW

For nearly four years, the See.Spark.Go account team has integrated itself into uBreakiFix, an electronics repair franchise with 500+ locations across North America and partnerships with industry giants like Google and Samsung.

STRATEGY

See.Spark.Go manages all of uBreakiFix’s national and local press outreach, including brand milestones, partnership announcements, executive profiles, thought-leadership and franchise development, plus its FranDev email marketing strategy.

RESULTS

Since hiring See.Spark.Go in the fall of 2015, uBreakiFix has opened more than 400 stores and received coverage in national outlets including Forbes, Inc., CNBC, Digital Trends, TechCrunch, The Verge, Mashable, Consumer Reports and more.