A Statement from our President

Our Vice President of Digital Strategy, Josh Deyton, and his wife, Sarah, had a baby on February 8, 2020. Prior to that, to have experienced a health pandemic in America, an economic depression and a civil rights movement, you would have to be more than 100 years old. Baby Joanna Deyton has lived through all of that in only four short months.

As a nation, we are faced with navigating a new landscape—virtual work, health and safety, more active stances on diversity and inclusion—and we want to do all of those with tremendous care. Care builds trust, and trust is the currency on which we move beyond inequality and toward one another.

At See.Spark.Go, we rally behind our Black brothers and sisters whose voices matter in making our nation and communities better. We don’t want to make empty promises. We want to drive action and change in our industry as a whole. Racial injustice has no place in any industry, company or organization. 

We believe that we will better serve our communities and clients by having a more diversely populated staff and serving Black-owned businesses and brands that are doing great work in the world. We say we tell the best stories in the world, and those stories are not limited to any one group of people. 

You can now find our Diversity, Equity and Inclusion Policy here. And, to further this conversation, we’ve created a DEI committee that is committed to training, recruiting and tracking our development as a company in this area so that we provide excellent results and create lasting relationships with everyone.

Listening & Growing,

Brittany Thoms, President

Case Study: All Pro Dad

2019 PR Results











“The team at See.Spark.Go makes us feel like we are its most important client. Team members across all levels of the organization focus on building a long-term relationship with us while ensuring our goals are met. We are thankful for the partnership we have at See.Spark.Go, from the insights provided, team members that are second-to-none, and a leadership team on whom a client can depend.”

– Mark Merrill, All Pro Dad Founder and President


All Pro Dad is the fatherhood program of Family First, a national nonprofit organization based in Tampa, Florida. Founded by Mark Merrill and former Tampa Bay Buccaneers and Indianapolis Colts head coach Tony Dungy, the organization seeks to help every father become more engaged in the lives of their children. Serving families and fathers for more than 20 years, All Pro Dad provides resources, training and events to help fathers as they raise their children for a healthy and hopeful future. 


See.Spark.Go manages All Pro Dad’s paid social media and Google Ads strategies to achieve DCF and DOE government partner goals related to foster care and adoption as well as promotions for All Pro Dad Experience events. See.Spark.Go also supports All Pro Dad through traditional public relations to increase awareness of its mission to help fathers strengthen relationships within their families by generating national and local coverage. 


Since hiring See.Spark.Go in 2014, All Pro Dad has met or exceeded government partner awareness and lead generation goals for foster care and adoption, and has seen strong attendance at its annual All Pro Dad Experience events across the U.S. In 2019, All Pro Dad had 80 unique media placements with an estimated 24m impressions worth $272K in estimated media value. Our digital advertising served 114m targeted impressions and drove almost 900k link clicks to key landing pages.