Tag: natalie matthews

Case Study: All Pro Dad

Posted on by Josh Deyton

2019 PR Results

80

MEDIA PLACEMENTS

24m

MEDIA IMPRESSIONS

$272k

MEDIA VALUE

114m

ONLINE IMPRESSIONS

892k

ONLINE CLICKS TO
KEY LANDING PAGES



“The team at See.Spark.Go makes us feel like we are its most important client. Team members across all levels of the organization focus on building a long-term relationship with us while ensuring our goals are met. We are thankful for the partnership we have at See.Spark.Go, from the insights provided, team members that are second-to-none, and a leadership team on whom a client can depend.”

– Mark Merrill, All Pro Dad Founder and President



OVERVIEW

All Pro Dad is the fatherhood program of Family First, a national nonprofit organization based in Tampa, Florida. Founded by Mark Merrill and former Tampa Bay Buccaneers and Indianapolis Colts head coach Tony Dungy, the organization seeks to help every father become more engaged in the lives of their children. Serving families and fathers for more than 20 years, All Pro Dad provides resources, training and events to help fathers as they raise their children for a healthy and hopeful future. 

STRATEGY

See.Spark.Go manages All Pro Dad’s paid social media and Google Ads strategies to achieve DCF and DOE government partner goals related to foster care and adoption as well as promotions for All Pro Dad Experience events. See.Spark.Go also supports All Pro Dad through traditional public relations to increase awareness of its mission to help fathers strengthen relationships within their families by generating national and local coverage. 

RESULTS 

Since hiring See.Spark.Go in 2014, All Pro Dad has met or exceeded government partner awareness and lead generation goals for foster care and adoption, and has seen strong attendance at its annual All Pro Dad Experience events across the U.S. In 2019, All Pro Dad had 80 unique media placements with an estimated 24m impressions worth $272K in estimated media value. Our digital advertising served 114m targeted impressions and drove almost 900k link clicks to key landing pages. 

Case Study: Farm Burger

Posted on by Natalie Matthews

2019 PR Results

226

SIGNIFICANT MENTIONS
BASED ON RELEVANCE + IMPACT

47MM

IMPRESSIONS
FROM SIGNIFICANT PLACEMENTS

$781K

MEDIA VALUE
ON SIGNIFICANT PLACEMENTS

 

“When Jason Mann was a rancher, he noticed that most of the buyers for grass-fed beef were fine-dining restaurants looking for specific cuts, inevitably leaving farmers with lesser-known cuts that they couldn’t sell. Mann found the solution to this dilemma in the humble burger. Farm Burger—which launched in 2010 and now has 12 locations—sources local grass-fed whole cattle that are broken down in-house.” – Bon Appétit

Nearly 230 placements in national and local outlets earned Farm Burger 47 million impressions and a media value of more than $780,000. Nurturing relationships with reporters covering food, sustainability and local markets — as well as creative promotions by Farm Burger like Furlough Fridays and a new catfish sandwich — allowed us to see national coverage in outlets ranging rom Bon Appétit to USA Today, as well as local coverage in all of our markets in 2019.

Our team capitalizes on national holidays as well as creating long-lead story lines from Farm Burger’s differentiators and core mission.